The Freak Show11 Nov 2025

036. Messy Action, Consistent Follow-Through & Working On Your Brand & Business, with Alice Benham

We’ve all promised ourselves “next week I’ll get my act together.” And today, we’ll talk about how to actually make that happen. I’m joined by business strategist, best-selling author, speaker, and host of the Starting The Conversation podcast Alice Benham to dig into the truth about rebranding when everyone tells you you “don’t need to”.

From learning to trust your business-owner gut, handling (unsolicited) feedback to juggling all the moving parts of this full rebrand — brand, website, marketing, wardrobe, and office — one thing’s for sure: what keeps things moving is implementation. We also get digress (as always) into picky girl-lunches, former monochrome palettes, running a business out of Post-it notes, and how to keep showing up in the messy middle of… well, everything.

You’ll hear us talking A LOT about taking messy action and how real success comes from consistent implementation. But it can be difficult to find the time, structure & support to stay accountable to your goals. So this is your invitation to join me inside of ON IT, and finally prioritise your own brand & business.

SPOTLIGHT MOMENTS

✦ The micro-frictions that tell you it’s time to rebrand

✦ Filtering feedback & separate useful community input from noise

✦ What no one tells you about capacity for all the tiny updates that come with rolling out a rebrand

✦ How to market during the “messy middle”: building in public vs. big reveal announcement

✦ Why business growth comes from steady & boring action

——

Mentioned in this episode:

✦ ON IT: Cast vision, set goals, track progress & finally work ON your business *(affiliate link)

✦ THE COLOUR CIRCLE: Bring the Canva design you’ve been (over)fiddling with for hours

✦ Listen to “Forget Notion and Asana — Here’s My System for Staying on Track” on The Ordinary Business Podcast by Jess Freeman

✦ Listen to Alice’s “My experience of being bullied online” on Starting The Conversation

✦ Listen to how Alice suddenly lost 26K£ due to a software glitch on Starting The Conversation

Alice’s rebrand team:

✦ Branding: Hannah May, Maybe Design Studios

✦ Web Design: Danielle O’Reilly, Finding Design

✦ Photography: Chloe Maxwell, Stories by Chloe

✦ Personal Stylist: Sophia Bayly

✦ Hair & Makeup: Nicola Beddoes

✦ Office Interior Designer: Francesca Toman, Ches & Co

Follow & Connect with Alice:

✦ Follow her Instagram

✦ Check out her Website

✦ Listen to the Starting The Conversation podcast

Follow & Connect with Eva:

✦ Say hey on Instagram

✦ Check out my Website

✦ Get my Uncaged emails

——

TIMESTAMPS

00:00 Welcome to The Freak Show

03:52 Alice’s Freak Show Audition

08:20 How running a business on post-it notes can work

14:09 Micro-friction moments that added up to the big rebrand decision

20:23 How to deal with pushback on your rebrand & learn to listen to useful feedback

28:43 The engagement high vs. the come-down after the big reveal

32:49 Setting the right time & capacity expectations for after the rebrand

41:20 Showing up during the messy middle & creating momentum that lasts

54:36 Growth isn’t the strategy itself, it’s the implementation of it

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