Defending the Castle When the Moats Are Drained

Defending the Castle When the Moats Are Drained

One characteristic of our industry is disappearing moats. After a brief overview of the fourteen moats we've lost from 1965 to today, we'll look at what turf we really have left to defend and what the future will look like if we get this right. It'll be very different, and you'd better get ahead of it.

Avsnitt(229)

Collecting From Deadbeat Clients

Collecting From Deadbeat Clients

If you ever need to go to war over not being paid, David has some bombs you can lob over your enemy's front lines.

17 Nov 202131min

Firing a Client

Firing a Client

Blair interviews David on why dropping a client is sometimes necessary and how to best approach letting them go.

3 Nov 202130min

Attribution Errors

Attribution Errors

Where did the new client come from? Who gets credit? Should the new business person be involved in growing existing accounts? How should they, and/or the account people be compensated? Blair addresses all of these sales attribution questions.

20 Okt 202130min

How to Write That Book

How to Write That Book

You don't need a degree or license or permission to write a book. David and Blair share the steps they took and what they have learned from the writing process.

6 Okt 202130min

Should You Write That Book?

Should You Write That Book?

If you think you might have a book in you but aren't sure writing and publishing your own book as an entrepreneur is worth the effort, this episode is for you.

22 Sep 202134min

Are You Ready for a Minority Partner?

Are You Ready for a Minority Partner?

David has eight questions he wants agency principals to ask themselves before hiring him to help add a new partner.

8 Sep 202129min

Approaching Normal

Approaching Normal

In this follow-up to their July 2020 discussion, "Four Regrets You're About to Have," David interrogates Blair on the extent to which he is a valuable and accurate predictor of what is happening in the marketplace.

25 Aug 202134min

Talking About Mental Health

Talking About Mental Health

Blair interviews David on his recent article in which he was very open and honest about his struggles with depression and anxiety. LINKS "I Struggle With Mental Health. Maybe You Do Too." mentally-healthy.org Mentally Healthy 2020 Results

11 Aug 202131min

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