Defending the Castle When the Moats Are Drained

This is your intervention and David has some tough questions about the important decisions you should be making to manage and grow your creative firm. LINKS "The Four Types of Employees at Your Firm"

7 Juni 202332min

David feels like project managers get a bad rap and has tried to raise their profile within creative firms. So he's gathered a list of traits from the best project managers he's met in the hundreds of agencies he's worked with over the years. Links "Understanding Account People"

24 Maj 202329min

A lot has changed since Blair wrote his article about seven mistakes he sees creative firms make with CRM years ago, and David wants to know why Excel isn't a good tool for managing sales leads.

10 Maj 202327min

Blair has six challenges creative agencies face when it comes to being compensated for the actual value they generate for their clients.

26 Apr 202332min

David addresses how vertically positioned agencies can manage a client roster containing multiple companies who are competitors with each other.

12 Apr 202317min

Blair has been getting too much spam lately and sees an opportunity with warm leads that lies between inbound and outbound marketing which is not being mined well among the creative firms. Links "Inbound, Outbound & In Between" article on WinWithoutPitching.com

29 Mars 202324min

Blair wants sales people to stop ranking proposal options in a way that assigns judgement for prospective clients without considering the many tradeoffs that need to be considered. Read the episode notes and transcript at http://2bobs.com/podcast/the-perils-of-good-better-best-pricing

15 Mars 202327min

Blair is confused by David's mixed metaphors about creative agencies being able to sell strategy services up front, instead of entering through the implementation door with new clients and then trying to demonstrate how much more your firm can provide.

1 Mars 202331min