AI Assisted Coding: From Designer to Solo Developer - Building Production Apps with AI With Elina Patjas

AI Assisted Coding: From Designer to Solo Developer - Building Production Apps with AI With Elina Patjas

AI Assisted Coding: From Designer to Solo Developer - Building Production Apps with AI

In this special episode, Elina Patjas shares her remarkable journey from designer to solo developer, building LexieLearn—an AI-powered study tool with 1,500+ users and paying customers—entirely through AI-assisted coding. She reveals the practical workflow, anti-patterns to avoid, and why the future of software might not need permanent apps at all.

The Two-Week Transformation: From Idea to App Store

"I did that, and I launched it to App Store, and I was like, okay, so… If I can do THIS! So, what else can I do? And this all happened within 2 weeks."

Elina's transformation happened fast. As a designer frustrated with traditional software development where maybe 10% of your original vision gets executed, she discovered Cursor and everything changed. Within two weeks, she went from her first AI-assisted experiment to launching a complete app in the App Store. The moment that shifted everything was realizing that AI had fundamentally changed the paradigm from "writing code" to "building the product." This wasn't about learning to code—it was about finally being able to execute her vision 100% the way she wanted it, with immediate feedback through testing.

Building LexieLearn: Solving Real Problems for Real Users

"I got this request from a girl who was studying, and she said she would really appreciate to be able to iterate the study set... and I thought: "That's a brilliant idea! And I can execute that!" And the next morning, it was 9.15, I sent her a screen capture."

Lexie emerged from Elina's frustration with ineffective study routines and gamified edtech that didn't actually help kids learn. She built an AI-powered study tool for kids aged 10-15 that turns handwritten notes into adaptive quizzes revealing knowledge gaps—private, ad-free, and subscription-based. What makes Lexie remarkable isn't just the technology, but the speed of iteration. When a user requested a feature, Elina designed and implemented it overnight, sending a screen capture by 9:15 AM the next morning. This kind of responsiveness—from customer feedback to working feature in hours—represents a fundamental shift in how software can be built. Today, Lexie has over 1,500 users with paying customers, proving that AI-assisted development isn't just for prototypes anymore.

The Workflow: It's Not Just "Vibing"

"I spend 30 minutes designing the whole workflow inside my head... all the UX interactions, the data flow, and the overall architectural decisions... so I spent a lot of time writing a really, really good spec. And then I gave that to Claude Code."

Elina has mixed feelings about the term "vibecoding" because it suggests carelessness. Her actual workflow is highly disciplined. She spends significant time designing the complete workflow mentally—all UX interactions, data flow, and architectural decisions—then writes detailed specifications. She often collaborates with Claude to write these specs, treating the AI as a thinking partner. Once the spec is clear, she gives it to Claude Code and enters a dialogue mode: splitting work into smaller tasks, maintaining constant checkpoints, and validating every suggestion. She reads all the code Claude generates (32,000 lines client-side, 8,000 server-side) but doesn't write code herself anymore. This isn't lazy—it's a new kind of discipline focused on design, architecture, and clear communication rather than syntax.

Reading Code vs. Writing Code: A New Skill Set

"AI is able to write really good code, if you just know how to read it... But I do not write any code. I haven't written a single line of code in a long time."

Elina's approach reveals an important insight: the skill shifts from writing code to reading and validating it. She treats Claude Code as a highly skilled companion that she needs to communicate with extremely well. This requires knowing "what good looks like"—her 15 years of experience as a designer gives her the judgment to evaluate what the AI produces. She maintains dialogue throughout development, using checkpoints to verify direction and clarify requirements. The fast feedback loop means when she fails to explain something clearly, she gets immediate feedback and can course-correct instantly. This is fundamentally different from traditional development where miscommunication might not surface until weeks later.

The Anti-Pattern: Letting AI Run Rampant

"You need to be really specific about what you want to do, and how you want to do it, and treat the AI as this highly skilled companion that you need to be able with."

The biggest mistake Elina sees is treating AI like magic—giving vague instructions and expecting it to "just figure it out." This leads to chaos. Instead, developers need to be incredibly specific about requirements and approach, treating AI as a skilled partner who needs clear communication. The advantage is that the iteration loop is so fast that when you fail to explain something properly, you get feedback immediately and can clarify. This makes the learning curve steep but short. The key is understanding that AI amplifies your skills—if you don't know what good architecture looks like, AI won't magically create it for you.

Breaking the Gatekeeping: One Person, Ten Jobs

"I think that I can say that I am a walking example of what you can do, if you have the proper background, and you know what good looks like. You can do several things at a time. What used to require 10 people, at least, to build before."

Elina sees herself as living proof that the gatekeeping around software development is breaking down. Someone with the right background and judgment can now do what previously required a team of ten people. She's passionate about others experiencing this same freedom—the ability to execute their vision without compromise, to respond to user feedback overnight, to build production-quality software solo. This isn't about replacing developers; it's about expanding who can build software and what's possible for small teams. For Elina, working with a traditional team would actually slow her down now—she'd spend more time explaining her vision than the team would save through parallel work.

The Future: Intent-Based Software That Emerges and Disappears

"The software gets built in an instance... it's going to this intent-based mode when we actually don't even need apps or software as we know them."

Elina's vision for the future is radical: software that emerges when you need it and disappears when you don't. Instead of permanent apps, you'd have intent-based systems that generate solutions in the moment. This shifts software from a product you download and learn to a service that materializes around your needs. We're not there yet, but Elina sees the trajectory clearly. The speed at which she can now build and modify Lexie—overnight feature implementations, instant bug fixes, continuous evolution—hints at a future where software becomes fluid rather than fixed.

Getting Started: Just Do It

"I think that the best resource is just your own frustration with some existing tools... Just open whatever tool you're using, is it Claude or ChatGPT and start interacting and discussing, getting into this mindset that you're exploring what you can do, and then just start doing."

When asked about resources, Elina's advice is refreshingly direct: don't look for tutorials, just start. Let your frustration with existing tools drive you. Open Claude or ChatGPT and start exploring, treating it as a dialogue partner. Start building something you actually need. The learning happens through doing, not through courses. Her own journey proves this—she went from experimenting with Cursor to shipping Lexie to the App Store in two weeks, not because she found the perfect tutorial, but because she just started building. The tools are good enough now that the biggest barrier isn't technical knowledge—it's having the courage to start and the judgment to evaluate what you're building.

About Elina Patjas

Elina is building Lexie, an AI-powered study tool for kids aged 10–15. Frustrated by ineffective "read for exams" routines and gamified edtech fluff, she designed Lexie to turn handwritten notes into adaptive quizzes that reveal knowledge gaps—private, ad-free, and subscription-based. Lexie is learning, simplified.

You can link with Elina Patjas on LinkedIn.

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The Marathon Mindset—Building Agile Teams That Last Beyond Sprint Deadlines | Shawn Dsouza

The Marathon Mindset—Building Agile Teams That Last Beyond Sprint Deadlines | Shawn Dsouza

Shawn Dsouza: The Marathon Mindset—Building Agile Teams That Last Beyond Sprint Deadlines Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Shawn defines himself as a "people-first Scrum Master" who measures success not through metrics but through daily interactions and team growth. He contrasts two teams: one that hit deadlines but lacked collaboration (unsustainable success) versus another that struggled with deadlines but excelled in conversations and continuous improvement (sustainable growth). For Shawn, protecting deep work and fostering genuine team collaboration indicates true success. He emphasizes that product development is a marathon, not a sprint, and warns that lack of meaningful conversations will inevitably lead to team problems. In this segment, we refer to the book Clean Language by Sullivan and Rees. Featured Retrospective Format for the Week: Sprint Awards Shawn champions the Sprint Awards retrospective format, moving beyond viewing retrospectives as just another Scrum event to recognizing them as critical team development opportunities. In this format, team members give awards to colleagues for various contributions during the sprint, with each award recipient explaining why they were chosen. Shawn prefers face-to-face, offline retrospectives and always starts with ice breakers to gauge how the team feels—whether they feel heard and connected. He believes in experimenting with different retrospective formats since no single approach works for every situation. Self-reflection Question: How do you balance achieving deliverable outcomes with building sustainable team relationships and collaboration patterns? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Shawn Dsouza Shawn, a Mangalore native and Software Technology postgraduate from AIMIT, brings 8+ years of IT expertise, excelling as a Scrum Master fostering innovation and teamwork. Beyond technology, he leads SPARK, a social service initiative, and pursues his passion as an aquarist, nurturing vibrant aquatic ecosystems with dedication. You can link with Shawn Dsouza on LinkedIn.

18 Sep 13min

From AI Anxiety to AI Advantage: A Scrum Master's Experimental Approach | Shawn Dsouza

From AI Anxiety to AI Advantage: A Scrum Master's Experimental Approach | Shawn Dsouza

Shawn Dsouza: From AI Anxiety to AI Advantage: A Scrum Master's Experimental Approach Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Shawn faces the massive AI transformation currently reshaping the tech industry, acknowledging both its benefits and the fear it creates among professionals questioning their relevance. In his organization, he witnesses AI delivering wonders for some teams while others struggle and lose projects. Rather than viewing AI as an overwhelming wave, Shawn advocates for experimentation. He shares practical examples, like helping a Product Owner streamline story creation from Excel to JIRA using AI tools, and leveraging MIRO AI for team collaboration. His approach focuses on identifying friction points where AI experiments could add value while keeping conversations centered on possibilities rather than fears. Self-reflection Question: Instead of fearing technological changes like AI, how can you create small experiments to explore new possibilities and reduce friction in your current work processes? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Shawn Dsouza Shawn, a Mangalore native and Software Technology postgraduate from AIMIT, brings 8+ years of IT expertise, excelling as a Scrum Master fostering innovation and teamwork. Beyond technology, he leads SPARK, a social service initiative, and pursues his passion as an aquarist, nurturing vibrant aquatic ecosystems with dedication. You can link with Shawn Dsouza on LinkedIn.

17 Sep 13min

The Database Migration Disaster— Why Software Development Teams Need Psychological Safety | Shawn Dsouza

The Database Migration Disaster— Why Software Development Teams Need Psychological Safety | Shawn Dsouza

Shawn Dsouza: The Database Migration Disaster— Why Software Development Teams Need Psychological Safety Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Shawn worked with a skilled team migrating a database from local to cloud-based systems, supported by a strong Product Owner. Despite surface-level success in ceremonies, he noticed the team avoided discussing difficult topics. After three months of seemingly smooth progress, they delivered to pre-production only to discover 140 critical issues. The root cause? Unspoken disagreements and tensions that festered beneath polite ceremony facades. The situation deteriorated to the point where a senior engineer quit, teaching Shawn that pausing to address underlying issues doesn't cost time—it builds sustainability. In this segment, we refer to the episodes with Mahesh Jade, a previous guest on the Scrum Master Toolbox podcast. Featured Book of the Week: The Advice Trap by Michael Bungay Stanier Shawn discovered this transformative book when he realized he was talking too much in team meetings despite wanting to add value. The Advice Trap revealed how his instinct to give advice, though well-intentioned, was actually self-defeating. The book taught him to stay curious longer and ask better questions rather than rushing to provide solutions. As Shawn puts it, "The minute you think you have the answer you stop listening"—a lesson that fundamentally changed his coaching approach and helped him become more effective with his teams. Self-reflection Question: When working with teams, do you find yourself jumping to advice-giving mode, or do you stay curious long enough to truly understand the underlying challenges? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Shawn Dsouza Shawn, a Mangalore native and Software Technology postgraduate from AIMIT, brings 8+ years of IT expertise, excelling as a Scrum Master fostering innovation and teamwork. Beyond technology, he leads SPARK, a social service initiative, and pursues his passion as an aquarist, nurturing vibrant aquatic ecosystems with dedication. You can link with Shawn Dsouza on LinkedIn.

16 Sep 13min

When Scrum Masters Forget to Listen - A Team Trust Crisis in Agile Implementation | Shawn Dsouza

When Scrum Masters Forget to Listen - A Team Trust Crisis in Agile Implementation | Shawn Dsouza

Shawn Dsouza: When Scrum Masters Forget to Listen - A Team Trust Crisis in Agile Implementation Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Shawn shares a powerful lesson about the importance of listening before implementing. Working with a young, talented team drowning in firefighting, he rolled out Scrum in "full" without taking time to understand the team's context. Going through the motions of Scrum ceremonies without genuine team ownership led to dropping energy levels and lost trust. The turning point came when Shawn realized the team had lost faith in his approach, prompting him to rebuild the process collaboratively with team ownership at its core. This story highlights how good intentions can backfire when we prioritize frameworks over people. Self-reflection Question: Before implementing any new process or framework, how do you ensure you truly understand your team's current challenges and context rather than jumping straight to solutions? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Shawn Dsouza Shawn, a Mangalore native and Software Technology postgraduate from AIMIT, brings 8+ years of IT expertise, excelling as a Scrum Master fostering innovation and teamwork. Beyond technology, he leads SPARK, a social service initiative, and pursues his passion as an aquarist, nurturing vibrant aquatic ecosystems with dedication. You can link with Shawn Dsouza on LinkedIn.

15 Sep 14min

Problems vs. Solutions: The Great Product Owner Distinction | Bernie Maloney

Problems vs. Solutions: The Great Product Owner Distinction | Bernie Maloney

Bernie Maloney: Problems vs. Solutions: The Great Product Owner Distinction Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: The Strategic Problem Solver Bernie describes an exemplary Product Owner from a stealth program sponsored by a CTO, where the company needed to create new intellectual property. This Great Product Owner understood that Agile operates in three dimensions: most organizations only focus on outputs and delivery (first dimension), some reach outcomes (second dimension), but the truly great ones operate in the third dimension of strategic or business agility - defining problems worth solving. This Product Owner knew that high-performing teams need to understand what problem is worth solving rather than just receiving solutions to build. They embraced the Mobius loop approach, focusing on discovering the right problems rather than jumping straight to solutions. In this segment, we refer to the Mobius Loop, and to Steve Blank's work on the job of a startup. We also refer to the episode with Elliott Parker on the critical importance of the "startup mindset" to foster innovation in larger organizations. The Bad Product Owner: The Backlog Jockey with Authority Issues Bernie identifies the anti-pattern of Product Owners being treated as mere "backlog jockeys" by their organizations, which forces them into solution-building mode rather than problem-solving mode. These Product Owners don't understand the importance of saying "no" and lack clarity about intent and goals. The worst case Bernie encountered was a team manager who also served as Product Owner, wielding positional authority that shut down team communication. This person would interrupt daily scrums, causing teams to revert to waiting for direction rather than self-organizing. The combination of unclear intent and positional authority creates a toxic environment that destroys team autonomy and psychological safety. Self-reflection Question: Is your Product Owner focused on defining problems worth solving, or are they primarily managing a backlog of predetermined solutions? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Bernie Maloney Bernie Maloney has helped teams grow businesses to beyond $4B / year, delivering products from consumer electronics to network infrastructure to services & payments. He helps clients achieve performance breakthroughs with their teams, organizations and themselves, and believes that leads both to outrageous effectiveness, and a whole lot more fun. You can link with Bernie Maloney on LinkedIn, and visit Bernie's website and YouTube Channel.

12 Sep 19min

From Permission-Seeking to Forgiveness-Begging—Agile Team Evolution in Self-Management | Bernie Maloney

From Permission-Seeking to Forgiveness-Begging—Agile Team Evolution in Self-Management | Bernie Maloney

Bernie Maloney: From Permission-Seeking to Forgiveness-Begging—Agile Team Evolution in Self-Management Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Bernie defines success for Scrum Masters as creating teams that can thrive and do their best work independently. His ultimate goal is to make himself unnecessary - developing self-directing teams that step out of waiting for direction and instead seek permission or even beg forgiveness when needed. Using the "Circles and Soup" framework, Bernie helps teams stretch their circles of influence and control. He recognizes that every manager wants teams to succeed but may lack the necessary tools, making it crucial for Scrum Masters to coach managers as well. Bernie recommends building a backlog of organizational impediments and focusing on the top priority that will move the ball forward most effectively. Featured Retrospective Format for the Week: Sailboat Bernie champions the Sailboat retrospective format for its simplicity and adaptability. While the basic format is straightforward, he appreciates that you can add layers of complexity as needed. Bernie tends to keep retrospectives simple and also mentions the "What the Duck?" technique as another valuable retrospective tool. He suggests incorporating creative elements like having people build LEGO representations of what they're discussing, which helps teams visualize and engage with concepts more effectively. To know more about LEGO Serious Play, check out the Serious Play book. In this segment, we also refer to Dissociation in Psychology, which helps with "third position" coaching/thinking, and Bernie's video on creative retrospective formats. Self-reflection Question: How are you measuring whether your teams are becoming more self-directing, and what specific behaviors indicate they're ready to operate with less guidance? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Bernie Maloney Bernie Maloney has helped teams grow businesses to beyond $4B / year, delivering products from consumer electronics to network infrastructure to services & payments. He helps clients achieve performance breakthroughs with their teams, organizations and themselves, and believes that leads both to outrageous effectiveness, and a whole lot more fun. You can link with Bernie Maloney on LinkedIn, and visit Bernie's website and YouTube Channel.

11 Sep 14min

Mastering Complexity Through Systems Thinking and NLP Coaching | Bernie Maloney

Mastering Complexity Through Systems Thinking and NLP Coaching | Bernie Maloney

Bernie Maloney: Mastering Complexity Through Systems Thinking and NLP Coaching Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Bernie addresses the constant challenge of mid-sprint changes by asking the crucial question: "what do you want to trade in for that new request?" His approach centers on recognizing that everyone is trying to do their best with what they have, using techniques from NLP and the three coaching positions to help people see the whole system. Bernie emphasizes rapport building as a key skill for Scrum Masters and warns against the anti-pattern of becoming judgmental when challenges arise. He advocates for moving from a plan-and-predict mentality to sense-and-respond thinking, highlighting the importance of conducting retrospectives once challenges are solved. Bernie's coaching philosophy revolves around helping people step into the "third position" - a dissociated perspective that enables better problem-solving and systems thinking. In this episode, we refer to Neuro-linguistic Programming (NLP), and to Instant Rapport by Michael Brooks, a primer on NLP. We also refer to the plan-and-predict vs sense-and-respond mentality. Self-reflection Question: How effectively are you helping your teams and stakeholders see the whole system when challenges arise, rather than just focusing on individual pain points? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Bernie Maloney Bernie Maloney has helped teams grow businesses to beyond $4B / year, delivering products from consumer electronics to network infrastructure to services & payments. He helps clients achieve performance breakthroughs with their teams, organizations and themselves, and believes that leads both to outrageous effectiveness, and a whole lot more fun. You can link with Bernie Maloney on LinkedIn, and visit Bernie's website and YouTube Channel.

10 Sep 18min

The Triangulation Technique—Coaching Agile Teams Through Challenges | Bernie Maloney

The Triangulation Technique—Coaching Agile Teams Through Challenges | Bernie Maloney

Bernie Maloney: The Triangulation Technique—Coaching Agile Teams Through Challenges Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Bernie identifies critical patterns that cause teams to self-destruct, with lack of clarity about intention being the most common culprit. When teams are treated as mere "task workers" without clear vision, strategy, or goals, they become depressed and directionless. Some teams seek forgiveness after failed experiments, while others get stuck seeking permission without taking enough self-leadership. Bernie emphasizes that waiting for direction is fundamentally self-destructive behavior, and Scrum Masters must create safety for teams to reach high performance. He introduces the coaching technique of triangulation, where problems become a third point that coach and coachee examine together, side by side, rather than facing each other in opposition. In this segment, we talk about "What the Duck", a Lego Serious Play workshop. Featured Book of the Week: Start with Why by Simon Sinek Bernie champions "Start with Why" by Simon Sinek as essential reading for Scrum Masters working to transform team culture. He explains that compelling stories are how leaders truly influence others, following the sequence of Attention-Emotion-Reason. This book helps Scrum Masters understand that their job fundamentally involves changing culture, and leaders must demonstrate the change they want to see. Bernie connects this to the broader leadership challenge of developing coaching and mentoring skills within organizational structures. During this segment, we also refer to the following books: Drive, By Dan Pink Change the Culture, Change the Game, by Connors et al. The Secret Language of Leadership, by Denning Too Many Bosses, Too Few Leaders, by Peshawaria The Geek Way, by McAfee Right Kind of Wrong, by Edmondson Self-reflection Question: What patterns of self-destructive behavior might your teams be exhibiting, and how could you help them move from seeking permission to taking ownership? [The Scrum Master Toolbox Podcast Recommends] 🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥 Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people. 🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue. Buy Now on Amazon [The Scrum Master Toolbox Podcast Recommends] About Bernie Maloney Bernie Maloney has helped teams grow businesses to beyond $4B / year, delivering products from consumer electronics to network infrastructure to services & payments. He helps clients achieve performance breakthroughs with their teams, organizations and themselves, and believes that leads both to outrageous effectiveness, and a whole lot more fun. You can link with Bernie Maloney on LinkedIn, and visit Bernie's website and YouTube Channel.

9 Sep 16min

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