Why brands have lost out to Google’s EAT guidelines update – Digital Minute 21/08/18
Google updated its search quality evaluator guidelines last month, placing a greater focus on the “E-A-T” principles of expertise, authority and trust. Those new policies have already had a major impa...
21 Aug 20180s
Google confirms broad algorithm update – Digital Minute 07/08/18
Google confirmed last week that it released a “broad core algorithm update”, after certain quarters of the search community noticed shifts in rankings and traffic earlier this morning. It follows simi...
7 Aug 20180s
Google reveals algorithm insights to US Judiciary Committee - Digital Minute 24/07/18
Google has lifted a lid on some of the secrets behind parts of its search algorithm, including how RankBrain handles unseen queries, how it penalises certain content and how many algorithm experiments...
24 Juli 20180s
The big announcements from Google Marketing Live - Digital Minute 11/072018
Google hosted its Marketing Live Keynote on Tuesday and, amongst the key announcements, cross-device reporting is coming to Google Analytics. Advertisers will now be able to seamlessly attribute consu...
11 Juli 20180s
The industry’s biggest challenge: fusing search and social - Digital Minute 26/06/18
Surveys from Marin and Zazzle reveal that advertisers’ biggest challenge around the world in 2018 is the successful integration of search and social channels. Marin Software’s latest ‘State of Digital...
26 Juni 20180s
Apple devices to block Facebook ad tracking - Digital Minute 12/06/18
Apple hosted it’s WWDC Developer Conference, and announced a number of developments that take direct aim at the likes of Facebook and Google. The biggest of these developments was the announcement tha...
12 Juni 20180s
PayPal integrates with Google Pay – Digital Minute 30/05/2018
Google and PayPal have announced new a integration strategy that will make it easier for users to complete a purchase through services such as Gmail and YouTube – potentially creating new content mark...
30 Maj 20180s
Artificial Intelligence the headline act at Google I/O 2018 - Digital Minute 15/05/18
Google held its I/O Conference last week, and artificial intelligence was the big theme. Amongst the headlines from the event was the introduction of Google Duplex, which will be able to automatically...
15 Maj 20180s
