Push notifications - 5 ways to increase their effectiveness
As recently as 6 to 7 years ago, over 50% of users found push notifications just an annoying distraction. Today, 70% of consumers find them useful. If you aren’t using push notifications in your daily...
27 Okt 202220min
Customer Data Platform: 5 things you MUST know before you start
Have you ever felt overwhelmed with data when needing to make a decision? In theory, it was supposed to help you, but in practice, it made the task way more difficult because there was way too much? Y...
20 Okt 202218min
Marketing Automation: WHAT is it and HOW it works?
Imagine with me that you’re putting together a marketing campaign for president, but you want to send out some more personalized information and connect with potential voters based on voter name and d...
13 Okt 202211min
What is Email Marketing and why it STILL WORKS
"QWERTYUIOP" was probably the first e-mail massage in history. Today 3 out of 4 people within e-mail adress recive up do 20 e-mails every day with promotions and offers. According to a study done by L...
6 Okt 20228min
AVOID These 8 Mistakes in Automation
Marketing Automation allows you to increase your sales by 14,5% and reduce your marketing cost by 12,2%. Furthermore, 80% of marketing automation users notice a rise in number of leads and 77% of user...
30 Sep 202214min
Customer Experience: 7 traps to AVOID
Up to 89% of your Customers can switch to your competition, unless you provide a service they expect from you. Before you shrug it off and say, “this doesn’t apply to me”, let me share with you result...
26 Sep 202220min
