Designing Your Service Offerings
Does your list of service offerings look like a Cheesecake Factory menu? David identifies five hallmarks of poor service design along with five principles of effective service offering design. Read th...
25 Maj 202229min
Secrets Behind the Killer Website
In a follow-up to the popular "Secrets Behind the Killer Proposal" episode, David unloads everything firms can do to make sure their website is locked and loaded for winning over new clients (wink win...
11 Maj 202232min
Why All My Content Is Ungated
David has seven reasons for removing all barriers on his website for readers and prospects to access what he writes - but admits that it may not be for everyone. Read the show notes and transcript at ...
27 Apr 202230min
Selling to Different Buyer Types
Blair details each buyer type (Convenience, Relationship, Price, Value, and Poker Player), and demonstrates how your proposal should do the negotiating work for you regardless of which type of buyer y...
13 Apr 202240min
The Power of Process
Blair discusses what they mean by having a process, how to develop it, what to avoid, and how your process at its highest level can be turned into valuable IP. Get the episode notes and transcript at...
30 Mars 202232min
What Would YOUR Employee Review Look Like?
Would you fire yourself based on the firm's results? Fortunately, David cannot fire you. Unfortunately, David cannot fire you.
16 Mars 202233min
Secrets Behind the Killer Proposal
WARNING: If you only listen to only one episode of 2Bobs it should NOT be this one. In this send up of the ridiculous things people put in their proposals David and Blair give exactly the WRONG advice...
2 Mars 202232min
Six Hidden Benefits of Client Concentration
Every firm will face the possibility of a client concentration challenge, and every client should probably say "yes" to that opportunity in spite of the warnings going off in their heads.
16 Feb 202234min
