2Bobs—with David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns

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Avsnitt(245)

Words That Make Us Wince

Words That Make Us Wince

Blair and David try to wind each other up by going through a list of phrases they hear from their clients way too often.

7 Mars 201833min

Positioning Cheats

Positioning Cheats

David is bothered by the notion of helping people cheat, especially at positioning. So Blair discusses 10 ways firms could succeed even if they either aren't ready or don't believe in the idea of tigh...

21 Feb 201831min

Words We Try to Define

Words We Try to Define

Expertise, selling, marketing, entrepreneurship, branding, positioning, and consultant. Blair and David do their best to come up with definitions for terms that they use regularly with clients.

7 Feb 201838min

The Business of Expertise - Part 3, Live from London

The Business of Expertise - Part 3, Live from London

Blair revisits David's new book, "The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth" in front of a live audience in London, who get to ask their own questions.

24 Jan 201829min

Pricing Creativity

Pricing Creativity

Blair talks about his new book, "Pricing Creativity: A Guide to Profit Beyond the Billable Hour," and the process it took to write it. David gets him to share three of the main rules laid out in the b...

10 Jan 201828min

Planning for the New Year

Planning for the New Year

David and Blair each share some goals that they have for their clients and themselves for the upcoming year, which turns into somewhat of a therapy session.

27 Dec 201732min

Valuing and Selling Your Firm

Valuing and Selling Your Firm

Blair and David discuss why, when, and how principals sell their firms, and Blair reveals he is skeptical about selling his own firm.

13 Dec 201734min

The Complexities of Commission Culture

The Complexities of Commission Culture

David picks Blair's brain about new business compensation, and what principals need to consider in finding their firm's place on the spectrum between full commission and salary with no incentives.

29 Nov 201735min

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