Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Avsnitt(392)

Roblox's CMO on how the platform targets gamers, creators, developers and brands—all at once

Roblox's CMO on how the platform targets gamers, creators, developers and brands—all at once

Jerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

30 Apr 202522min

How Roundel is leading retail media 3.0 with data, scale and shopper trust

How Roundel is leading retail media 3.0 with data, scale and shopper trust

Roundel's Monique Perlmutter on scaling retail media through omnichannel strategy and trust.

28 Apr 202517min

From Method to Dropps, Dorward looks to repeat success

From Method to Dropps, Dorward looks to repeat success

CEO of Dropps was also CEO of Method during its early rise and looks to repeat success in green household products as the brand moves into retail stores.

23 Apr 202523min

How Rowan grew from piercing ears at Target to operating its own shops

How Rowan grew from piercing ears at Target to operating its own shops

CMO Robin Page talks about how Rowan has disrupted the in-person piercing experience

16 Apr 202522min

How Nordstrom's retail media network has evolved and what's next

How Nordstrom's retail media network has evolved and what's next

VP Aaron Dunford talks about moving from transactional to experiential

9 Apr 202520min

What's next for Athletic Brewing

What's next for Athletic Brewing

CMO Andrew Katz on expanding availability and withstanding new competition

2 Apr 202523min

How footwear brand HeyDude is using parent Crocs marketing playbook

How footwear brand HeyDude is using parent Crocs marketing playbook

CMO Paul Nugent talks about new initiatives including a campaign with Sydney Sweeney

26 Mars 202521min

Volkswagen and Saturday Night Live

Volkswagen and Saturday Night Live

Rachael Zaluzec, VW of America's senior vice president of customer experience and brand marketing, discusses VW's SNL partnership, integration marketing and customer service and how the brand is appro...

19 Mars 202522min

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