How Oikos is giving the yogurt category a good workout
Danone's Surbhi Martin on breaking away from the conventional 'bite-and-smile' with a strong turn toward sports and fitness
2 Mars 202220min
New JPMorgan Chase CMO Carla Hassan on DE&I, the metaverse and personalization
Hassan joins Marketer's Brief to outline her priorities
23 Feb 202223min
Running ads on cars
We get the story behind Carvertise, which strikes deals with drivers of rideshare cars for vehicle ads. The firm is on track to reach $20 million in ad sales and works with brands ranging from Netflix...
16 Feb 202220min
Super Bowl ad preview
Ad Age journalists dissect what to expect during the ad industry's biggest day of the year, including early themes emerging as brands begin to release their ads.
7 Feb 202218min
How the ANA plans to follow the money in programmatic
The Association of National Advertisers recently launched a probe of programmatic media buying, and unlike such efforts in the past, has hired an investigative firm to follow the money. Even so, ANA C...
2 Feb 202226min
Why marketing is driving Hyperice's growth in the crowded fitness sector
The head of marketing at the high-performance brand talks about athlete partnerships, a recent rebrand and the Super Bowl.
26 Jan 202222min
Why Applebee's is turning its customers into marketers
Testimonials from 'regulars' and a love song from a superstar superfan, is bringing the casual restaurant chain back from the pandemic blues.
19 Jan 202218min
Why Hormel has gone nuts
Rafik Lawendy shares plans for the newly acquired Planters brand.
12 Jan 202229min
