How Lululemon is using Mirror to train for the future
New Chief Brand Officer Nikki Neuburger talks about the brand's recent Mirror acquisition, new creative AOR Droga5 and what's ahead.
18 Nov 202021min
How King Arthur Baking is preparing for the holidays after its pandemic rise
Bill Tine, VP of marketing at King Arthur Baking Company, joins Marketer's Brief to discuss how the company is trying to build on the rapid success it has seen in 2020, its 230th year in business.
11 Nov 202024min
Why Etsy is surging, and what it means for holiday
CMO Ryan Scott talks product trends, holiday marketing and thoughtful gifting
5 Nov 202026min
How COVID-19 has changed CVS' strategy
CMO Norman de Greve talks about areas of focus for CVS amid changing consumer behavior.
3 Nov 202020min
ANA's Bob Liodice on this year's Masters of Marketing
The Association of National Advertisers' biggest conference is being held remotely due to COVID-19. ANA CEO Bob Liodice joins Marketer's Brief to discuss how the event is being run this year and the a...
20 Okt 202024min
How brands can use neuroscience to solve COVID social distancing dilemmas in ads
Neuro Insight's Pranav Yadav talks about what consumers really want to see in ads now and through the holidays.
20 Okt 202023min
Leading Frito-Lay's in-house agency
Chris Bellinger, VP of creative and digital, Frito-Lay North America, joins Marketer's Brief to discuss the snack maker's internal agency and his earlier time on the agency side—which included Doritos...
7 Okt 202028min
There's no marathon, but New York Road Runners is still running ahead
The VP of marketing at the nonprofit discusses the switch to virtual races and how NYRR is now beginning smaller in-person events
30 Sep 202019min
