A psychologist's advice for brands dealing with the pandemic
Consumer psychologist Kit Yarrow explains what messages will and won't work amid the coronavirus outbreak. Plus, what strategies consumers can use to restore consumer confidence.
25 Mars 202025min
Coronavirus response ads begin
An update on the latest marketing news surrounding the pandemic, including how coronavirus response ads from Guinness and Ford are being received. Ad Age's E.J. Schultz, Jessica Wohl and Adrianne Pasq...
20 Mars 202015min
How marketers are handling COVID-19
Ad Age is closely following the impact novel coronavirus is having on marketers. In the latest episode of the Marketer's Brief podcast, Ad Age's E.J. Schultz, Adrianne Pasquarelli and Jessica Wohl dis...
18 Mars 202025min
Mike Haracz dishes on Szechuan Sauce, Wendy's and barbecue-related shenanigans
Mike Haracz joins Marketer's Brief to discuss his path toward becoming a chef, his tenure at McDonald's, promoting Wendy's breakfast, gaming, and his go-to spices.
11 Mars 202023min
Building a food community
Amanda Hesser, CEO of Food52, talks about how the company is expanding into new areas and how the brand's audience drives the business.
4 Mars 202025min
Anti-snob cocktail marketing
Jason Sorley, brand Director for whiskey at Diageo, on how Seagram's 7 is reaching out to Middle America with marketing that takes on the pretentiousness surrounding cocktail culture.
26 Feb 202024min
The why behind AI at skincare startup Proven
Proven Skincare uses artificial intelligence to create tailor-made products for individuals. Ming Zhao, the CEO and co-founder of the startup, joins Marketer's Brief to discuss why skin care is so tre...
19 Feb 202022min
CKE's new focus on its Happy Star
Patty Trevino, senior VP of brand marketing at CKE Restaurants Holdings Inc., dishes on the new "Feed Your Happy" campaign from 72andSunny New York, which is working on Carl's Jr. and Hardee's again a...
12 Feb 202027min
