Marketers of the Year
We discuss and dissect our ranking of the 10 companies and brands that marketed their way to the top in 2019.
9 Dec 201927min
Curly fry attitude
Jack in the Box is working on everything from esports and movie partnerships to a possible new tagline as it tries to stand out as "the curly fry in a world of regular fries," says Adrienne Ingoldt, s...
4 Dec 201927min
Cola Wars
Pepsi's marketing VP Todd Kaplan talks about the decision to lean into the phrase "Is Pepsi OK," and why he thinks Cardi B is a perfect fit for the brand. Plus, we try pin him down on what Pepsi has p...
27 Nov 201924min
Holiday retail marketing
Does Black Friday still matter? What about Cyber Monday? Which holiday ad campaigns are creating buzz? Ad Age reporters discuss this and more in this week's holiday-themed pod.
20 Nov 201923min
Bringing pep back to milk
Yin Rani, the new CEO of MilkPEP, joins Marketer's Brief to discuss how the milk marketing organization responds to an onslaught of non-dairy competition and how her prior roles at Campbell Soup and a...
13 Nov 201921min
Data-driven tourism marketing
Kirsten Lynch, chief marketing officer at Vail Resorts, which oversees 37 resorts across three countries, on how Vail is using data-driven marketing to create personalized experiences for resort visit...
6 Nov 201925min
Retail trends and female CMOs
Alegra O'Hare, the new CMO at the Gap, joins Marketer's Brief to discuss the brand's holiday campaign and marketing trends.
30 Okt 201918min
Mondelēz's CMO on data and intuition
Martin Renaud joins Marketer's Brief to discuss how Mondelēz International has reworked its marketing team and why digital media is such a crucial part of its diet.
23 Okt 201921min
