Transform your copy writing opportunity
If all you’re doing is copywriting, then you’re missing out on the larger marketing opportunity. Today we talk about the shift from copywriter to marketer.Whether you’re a freelance copywriter or empl...
8 Sep 202111min
Why I bother with Podcasts
If you’ve ever done a podcast you may realize it gets thrown into a sea of thousands of other podcasts. You don’t have thousands of listeners, you don’t even get many leads.But the reasons I podcast a...
7 Sep 202116min
Going beyond CONTENT clusters in SEO
Content clusters are all the rage in search engine optimization. They promised to organize your website with an internal linking method that boost search performance.Nothing about constant clusters is...
30 Aug 202112min
An unusual editing methodology
Use this unusual editing methodology to create more sales and profits from every word you write. Get more reader engagement, a higher level of persuasion, and write faster.In today’s episode we cover ...
23 Aug 202118min
Winning at the media circus
There is no guarantee today that your audience can find you reliably. With so much distracting content your best visitors or going to lose track of who you are.You cannot rely on search engines or soc...
23 Aug 202122min
How to organize sources for writing
Researching on the Internet is a Time trap. There are too many distractions that take you away from finishing copy. Here’s how to approach storing insights so that you can create content that sells.Ev...
22 Aug 202114min
Ease-of-use is first priority in all design
Have you ever been frustrated about how difficult the website is to use? Have you dropped out of a survey because it was too long or awkward?When you design it is important to focus on the end-user, n...
17 Aug 202115min
What to Do With Old Low-Quality Content
Copywriters love to rewrite content. It’s more words for hire but does it necessarily improve the conversion rate on your website.If you wanna reach your business goals, then listen very carefully to ...
9 Juli 202116min
