Why content is not king
Don’t believe the hype content is not king! Too often shovels sellers hype content over context and sales results.If you want to grow your copywriting, marketing, or business development services busi...
24 Apr 202111min
Offer any copywriter can create
Whether you know it or not we are writing content together. In this episode you’ll learn a simple offer you can make to your clients it helps them solve problems and increases your sales.Do this simpl...
22 Apr 202118min
A big corporate writing niche
As long as they’re a regulators they will be an opportunity for writers in the world of strategic communications. Let’s explore writing for executives and regulators.There is an unusual niche writing ...
20 Apr 202116min
Setting up your clients for success
How can you guarantee that your client will be delighted with what you do for them? What’s the one thing you can do to guarantee performance while fighting the commoditization of copywriting?In today’...
6 Apr 202116min
Real results come from actions
Truth be told I’m not gonna teach you how to write copy. There are so many quality books, resources, and programs that I would be duplicating behavior.But what I will tell you is that the free resourc...
5 Apr 202117min
The right way to do price testing
Price testing can be a simple A.B. split. But to make it work you must understand modeling, operational costs, and how to increase net value.Too many markers make the mistake of ignoring the business ...
18 Mars 202121min
The supreme power of segmentation
What if you could drill down to those individuals who want to buy right now? To take large lists and drive dividing down into buyers. This is customer segmentation.You will have an unusual power to ex...
15 Mars 202117min
Using cash surge strategies to guarantee payment
Do you want customers who can pay stay in there for? Do you want question customers who can pay more and are willing to pay you now?Using cash surge strategies you can help your clients have big payda...
11 Mars 20214min
