Adtech Unfiltered

Adtech Unfiltered

An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.

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Getting Scrappy with Laura Perritte Teaser

Getting Scrappy with Laura Perritte Teaser

Next month on Adtech Unfiltered, how can companies of all sizes get scrappy with their advertising?

10 Juni 201954s

Under the Influence (with Dalyn Ward)

Under the Influence (with Dalyn Ward)

Influencers have become a lasting fixture of the social media marketing world—but in a loosely regulated space, marketers are wary of jumping into a pool of unknowns. Catapulting into the spotlight in the 2010s, influencers have become a valuable component of the social media marketing world. Once a niche space targeting younger audiences, influencer marketing is now on pace to reach ad spend levels between $5 and $10 billion by 2022.   These social-first spokespeople market products and services to targeted followings that range from a few thousand to tens of millions. The potential for influencers to reach a variety of ever-expanding audiences remains strong. However, since influencer marketing is a loosely regulated space, agencies may hesitate to jump into a pool of unknowns. To bring clarity to the haze, we chat with Dalyn Ward, the Director of Product at influencer marketing platform Popular Pays. Dalyn speaks to how marketers should be approaching the influencer space—from measurement options to bots and AI, to the infamous Fyre Festival.

21 Maj 201957min

Inevitable Automation in Advertising (with Shawn Riegsecker)

Inevitable Automation in Advertising (with Shawn Riegsecker)

This shift in the advertising industry’s focus can be largely credited to a heightened programmatic mindset, and with that—a pressing expectation for more automated processes in advertising. Centro’s Founder and CEO, Shawn Riegsecker, discusses the impact that automated systems have had on the way advertisers buy media, client expectations around transparency, the advertising job market, and predictions for the future of digital advertising.

30 Apr 201925min

Adtech Unfiltered Teaser

Adtech Unfiltered Teaser

Centro's Adtech Unfiltered: coming in April 2019.

29 Mars 20191min

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