Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant
In this episode we talk with Gareth Harvey. Gareth was previously a professor of consumer psychology but now advises companies about how they can apply findings from behavioral science. In this episod...
17 Apr 202548min
How Hendrick's distinctive use of nostalgia explains their marketing success
In this episode we look at one of the world’s most successful gins: Hendrick’s. We explore three behavioral science principles that explain their growth: distinctiveness, consistency and nostalgia. In...
10 Apr 202528min
Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You
In this interview, we catch up with Melina Palmer who has released a new book: The Truth About Pricing. She discusses how brands like Hermes and Costco have applied principles from behavioral science....
3 Apr 202537min
How Zoom proved that behavioral science is just as effective in B2B settings as it is in B2C
In this episode, we discuss how behavioural biases can be applied by brands in a B2B setting. In particular, we look at how Zoom credibly used social proof in their earliest days and the evidence that...
27 Mars 202534min
Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal
In this week's episode, we chat with Charles Spence—Oxford professor, author of Gastrophysics, and the world’s leading expert on how our senses work together to shape flavor. We discuss how brands are...
20 Mars 202556min
Interview: Nir Eyal, author of Hooked, on how to form lasting habits
In this episode we talk with Nir Eyal, author of Hooked, and one of the world's leading experts on the topic of habits. His work is of particular interest as his focus is on how brands (rather than in...
13 Mars 202549min
How using humor helped Aviation gin laugh all the way to the bank
In this episode we explore the behavioral science principles behind Aviation Gin’s success. In particular we look at why humor is such an effective (but underused) tool for brands. We cover work by ...
6 Mars 202524min
Interview: Roger Dooley, author of Brainfluence, on the practical marketing lessons from behavioural science
In this episode we talk with Roger Dooley author of Brainfluence. In a wide-ranging conversation, we start by covering the importance of focusing on making whatever behaviour you want to encourage as ...
27 Feb 202535min
