How Eleven Madison Park applied the peak-end rule to become the best restaurant in the world
In this episode we look at the rise of Eleven Madison Park to become the most critically acclaimed restaurant in the world. In particular we focus on their legendary customer service and how they used...
20 Feb 202530min
Interview: Sarah Carter, co-author of How Not to Plan, on using behavioural science to improve health and sustainability
In this episode we sit down with Sarah Carter and discuss how marketers can best use behavioural science. We focus on using behavioural science for good, whether that’s encouraging people to eat veg, ...
13 Feb 20251h
How Kraft kept their healthier product secret to avoid the problem of expectation assimilation
In this episode, we look at the behavioral science secrets behind the success of Kraft Mac and Cheese. We focus on two broad areas. First, how they managed to launch a new version of the product (with...
6 Feb 202529min
Interview: Todd Rogers, Harvard psychologist and author of Writing for Busy Readers, on the psychology of great copywriting
In this episode Richard interviewed Harvard professor Todd Rogers. Todd’s experiments apply behavioral science principles to copywriting to make it more effective. In this discussion we cover Todd’s k...
30 Jan 202536min
How Pret a Manger harnessed variable rewards to recover from the pandemic
In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look ...
23 Jan 202523min
Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations
We talk with Seth about how to best understand people's motivations and why direct questioning sometimes fails. We cover ideas like the illusion of effort, the curse of knowledge and how to respond wh...
16 Jan 202549min
The replication crisis: How to avoid basing your marketing on bogus findings
In this episode, we discuss the replication crisis. By that we mean, when academics have re-run some behavioural science studies, they have found different results to the original experiment thereby i...
9 Jan 202524min
How to change habitual customer behaviour in the New Year
In this episode we return to the question of how to break old consumer habits and build new ones. We cover four new studies, each of which has practical implications for brands. We begin by looking at...
19 Dec 202427min
