CBL Rewind: Phil Agnew, host of Nudge, on social proof, curiosity gaps, and ethical influence
We’re revisiting our chat with Phil Agnew, creator of the Nudge podcast, to explore how behavioral science shows up in everyday marketing. From pricing to persuasion, Phil shares examples and tactics ...
24 Dec 202538min
Interview: Jo Arden, strategist and Campaign contributor, on why hope and humor make messages stick
In this episode, Jo Arden - Chief Strategy Officer at AMV BBDO and Campaign contributor - shares how hope, humor, and smart messaging can drive behavior change. From Stoptober to herpes awareness, we ...
17 Dec 202533min
How small behavioral nudges can transform culture and performance at work
In this episode, we explore how to apply behavioral science to drive culture change and performance inside organizations. From using social proof and friction reduction to regret lotteries and purpose...
10 Dec 202548min
Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience
In this episode, we talk with Dr. Susan Weinschenk - behavioral scientist and best-selling author of 100 Things Every Designer Needs to Know About People. Susan uncovers the science behind attracting ...
3 Dec 202547min
Behavioral Science For Agencies: Copywriting
In this episode, we explore how behavioral science can improve copywriting. From the power of concrete language to the surprising upside of shorter, simpler messages - and why framing things as losses...
19 Nov 202538min
Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action
In this episode, we talk with Will Storr, author of The Science of Storytelling, about why humans are wired for narrative. From identity and status to simplicity and surprise, Will shares how marketer...
12 Nov 202551min
How BMW leveraged the fresh start effect to win over new drivers
In this episode, we explore how BMW used behavioral science to grow consideration by targeting fresh starts like home buying, leveraging price relativity with luxury context, and exploiting proximity ...
5 Nov 202539min
How Halloween candy can teach marketers about choice, memory, and reward
In this special Halloween-themed episode, we explore three behavioral science principles with surprising brand applications: how variety bias can help challenger brands, why ending on a high note matt...
29 Okt 202533min
