Alien: Romulus and the accuracy of box office forecasting
Alien: Romulus took the top spot this weekend at the domestic box office, and we’re dissecting who turned up for the sci-fi horror. Following the year’s re-release of the original Alien, we talk throu...
19 Aug 202414min
Let’s make a date: It Ends With Us and Deadpool & Wolverine
It was a neck-and-neck finish for the weekend between Deadpool & Wolverine and It Ends With Us, with both achieving incredible results. There’s a lot to cover this week as we look at Disney’s D23 anno...
13 Aug 202421min
Traps, Crayons, and holding hands: pre-sales analysis of It Ends With Us
While Deadpool & Wolverine continue to kick ass at the box office, we turn to newcomers Trap and Harold and the Purple Crayon to see how their audiences are shaping out. Join us as we examine the late...
6 Aug 202420min
Smashing records, marketing recommendations, and everything Deadpool & Wolverine
This week we welcome Lauren Greene as we break down the opening audience for the record-breaking Deadpool & Wolverine. With marketing recommendations and insights into audience frequency, demographics...
30 Juli 202431min
Twisters takes flight, diving into Deadpool & Wolverine pre-sales
Twisters has taken the world by storm with a resounding opening weekend. With a deep dive into the audience, we analyse what made Twisters’ opening weekend such a success, how it captured nostalgia fo...
23 Juli 202426min
Longlegs, a healthy mix of genres, and pre-sales previews for Twisters
With Longlegs and Fly Me to the Moon joining the family films for a healthy variety of options on the big screen, we’re seeing strong turnout from all manner of audiences. But our eyes have turned to ...
16 Juli 202420min
Marketing for Minions and MaXXXine
With Despicable Me 4 and MaXXXine debuting for the 4th of July long weekend, we have a lot to cover from the 5-day weekend period, with audience analysis for the overlap between Minions and Inside Out...
9 Juli 202423min
A Quiet Place, Horizon, and the perfect length for a film
A Quiet Place: Day One launched with a franchise-high debut, but how did Kevin Costner’s Horizon: An American Saga measure up by comparison? Join us Behind the Screens for a deep dive into the audienc...
2 Juli 202417min
