Big Martech

"Gradually, then suddenly.” These words from Ernest Hemingway are a perfect way to describe the growing category of partner operations and how it's influencing the Martech industry. In this episode, S...

25 Nov 202228min

Martech is a global phenomenon. But we don't hear much about the innovation, challenges, and tech in the Asian marketing technology landscape. In this episode, Scott and Juan unpack what we don't know...

19 Nov 202222min

Over the past two weeks major CDP companies like Segment Twilio and mParticle have announced warehouse native data activation features, commonly known as "Reverse ETL." This week, Scott and Juan break...

14 Nov 202224min

It's been a big week for social media platform Twitter. With Elon Musk taking over and all the chaos that ensues we talk about how marketers and advertisers are reacting, the general downturn in the s...

3 Nov 202228min

This week, we're changing it up! In episode 6 of Big Martech Juan and Scott talk about Scott's viral LinkedIn post about how so many marketing technology companies can't clearly and simply explain wha...

26 Okt 202227min

Is Martech heading toward a prolonged downturn? Valuations are down, funding is drying up and Martech and Adtech are at historical lows even after the pandemic tech boom. This week, Juan and Scott dis...

20 Okt 202226min

This week Juan and Scott take a philosophical discussion on the role of data in business. Data-driven obsession is influencing spending on cloud platforms that are forecasted to reach more than $1 tri...

13 Okt 202222min

Ecosystems are forecasted to reach $70 trillion in value in the coming years and the B2B segment alone is heading towards more than $17 trillion. In this episode Juan and Scott unpack the rise of ecos...

5 Okt 202228min