Brand Strategy Unwankified

Brand Strategy Unwankified

The Brand Strategy Unwankified podcast, hosted by Bec Hughes, is the no BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools, tips and insights, you’re in the right place. ~ Why listen… this podcast is dedicated to helping brand designers confidently add strategy to their skillset and create a lucrative revenue stream. ~ What you’ll hear… real talk on pricing, selling, frameworks, and processes, with expert insights and case studies. ~ The vibe… cheeky, straight-talking, simplified, and totally unwankified. Subscribe and let’s dive in!

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Avsnitt(134)

46. A Client Off-Boarding that Future Expands Your Business

46. A Client Off-Boarding that Future Expands Your Business

We all know about client onboarding but what about client off-boarding?  It's sometimes the poorer cousin of the onboarding, but an intentional client off-boarding is often an overlooked but awesome o...

15 Feb 202322min

45. If You’re Not Earning $100k You’re Not Successful

45. If You’re Not Earning $100k You’re Not Successful

If you're not earning $100k you're not successful! Of course I don't belief that to be true. Because no one can tell you what you should be earning. But I received an email recently from a coach and m...

10 Feb 202321min

44. What Does it Actually Mean to ’Show Up’?

44. What Does it Actually Mean to ’Show Up’?

I hear it all the time that you need to ‘show up’ in your business, in your marketing and for your audience. And I wanted to pick the concept apart. Because I don’t disagree with the sentiment of it, ...

2 Feb 202325min

43. The Client Centred Business Model is Broken

43. The Client Centred Business Model is Broken

In this episode of the C Word Podcast I want to challenge one of the most ingrained concepts in the creative industry, and that is the client centred business model. Because I believe it's fundamental...

25 Jan 202331min

42. 9 Ways to Jump Start Your Revenue During a Quiet Period

42. 9 Ways to Jump Start Your Revenue During a Quiet Period

In this episode of The C Word podcast I get super practical with 9 ways to jump start your revenue if things have gone a bit quiet. Most design businesses have ebbs and flows and will experience quiet...

18 Jan 202321min

41. A Game-Changer for Every Design Business

41. A Game-Changer for Every Design Business

In today's episode I'm sharing one of the biggest game-changers for any design business - brand, graphic, web or otherwise. And that is presenting your creative work in person.   This is something I t...

11 Jan 202333min

40. Choosing a Word for the Year: Where I Landed and Why

40. Choosing a Word for the Year: Where I Landed and Why

Is choosing and being guided by a word for the year something you do? Or does it seem like pointless nonsense to you!? In this episode of The C Word podcast I share why I love the practice of choosing...

5 Jan 202321min

39. A D&M: My Personal Reflections on 2022

39. A D&M: My Personal Reflections on 2022

Welcome to Episode 39 of The C Word Podcast. As we ponder on whether the Christmas ham is still safe to eat, and wonder what day of the week it is, this Christmas / New Year hiatus is also a good time...

28 Dec 202220min

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