Brand Strategy Unwankified

Brand Strategy Unwankified

The Brand Strategy Unwankified podcast, hosted by Bec Hughes, is the no BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools, tips and insights, you’re in the right place. ~ Why listen… this podcast is dedicated to helping brand designers confidently add strategy to their skillset and create a lucrative revenue stream. ~ What you’ll hear… real talk on pricing, selling, frameworks, and processes, with expert insights and case studies. ~ The vibe… cheeky, straight-talking, simplified, and totally unwankified. Subscribe and let’s dive in!

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Avsnitt(134)

30. 3 Words That Will Increase Your Value

30. 3 Words That Will Increase Your Value

I talk about strategy and specifically brand strategy a lot on The C Word podcast. And the reason for that is I believe claiming, showing, owning and monetising your strategic side is a huge opportuni...

26 Okt 202216min

29. How Much Should You Charge for a Logo?

29. How Much Should You Charge for a Logo?

Here on The C Word Podcast I like to tackle a whole range of topics, including ones that I get asked about. And this is one of those.   In this episode I talk about what is perhaps one of the biggest ...

19 Okt 202227min

28. Setting Boundaries with Clients and Staying Friends

28. Setting Boundaries with Clients and Staying Friends

On this episode of The C Word Podcast I'm talking all about boundaries. Because as creatives (and any kind of small business owner really) I think it's easy to be a bit bendy with our boundaries. But ...

11 Okt 202235min

27. Growing Up In Business: Confidence, Creativity & Entrepreneurship With Kate Toon

27. Growing Up In Business: Confidence, Creativity & Entrepreneurship With Kate Toon

In this episode of The C Word Podcast I'm talking to Kate Toon about, well everything really. Prepare for a juice-fest because there is so much!  This is a fun, entertaining and diverse episode that I...

5 Okt 20221h 2min

26. Preventing Budget and Timeline Blowouts

26. Preventing Budget and Timeline Blowouts

Budget and timeline blowouts are a reality for any creative business at one time or another. But they shouldn’t be the norm. I think the main reason they happen is because the stakeholders involved ...

2 Okt 202221min

25. Mistakes Designers Make Pricing Their Services

25. Mistakes Designers Make Pricing Their Services

In this episode of The C Word Podcast I cover the reasonably long list of mistakes that designers quite often make when pricing their services. This combines the practical with the mindset hurdles, to...

27 Sep 202233min

24. Cultivating Unshakeable Belief in Your Creative Work

24. Cultivating Unshakeable Belief in Your Creative Work

In this episode of The C Word podcast I'm tackling the question of how to cultivate unshakeable belief in your creative work as a designer or brand-led creative.  Having absolute conviction that you w...

21 Sep 202232min

23. Presenting Your Design Work with Confidence

23. Presenting Your Design Work with Confidence

If you find the prospect of presenting your design work to clients a little bit nerve-racking or uncomfortable, you're definitely not alone. I think presenting creative work with confidence is someth...

13 Sep 202224min

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