100. Lessons From 25 Years (and 100 Episodes) in Brand Strategy
For this 100th episode, I’m sharing 12 lessons from 25 years of working in branding. This isn't just the process of strategy, but what it really means to be a brand strategist. From why no one wants t...
15 Apr 202523min
99. How to Dovetail Strategy into Your Brand Design Process
Not sure how to fit brand strategy into your design process? This is the episode for you: Why strategy doesn't have to be as complex as you think The 5 steps in my SIMPLE framework How to seaml...
7 Apr 202522min
98. Attract Clients Ready for Brand Strategy
Struggling to position yourself as a brand strategist? Finding clients don't want to or aren't ready to buy brand strategy services? In this episode, I break down the Brand Strategist Focus Funnel (BS...
3 Apr 202526min
97. Rethinking Customer Avatars
Over-engineered avatars are the brand strategy equivalent of a chocolate teapot - seems fun, but not fit for purpose. In this episode, I'm rethinking customer avatars, because the overcomplicated, dee...
26 Mars 202516min
96. Simple Brand Strategy Minus the Buzzwords
Brand strategy is full of buzzwords, but does it need to be? In this episode, I share a straight-forward approach to developing strategies that are simple, but not basic. We’ll bridge the gap between...
21 Mars 202517min
95. The Evolution of The C Word Podcast
The C Word Podcast is evolving! Welcome to Brand Strategy Unwankified, a no-BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jar...
21 Mars 20256min
94. Email Marketing 101 for Designers
Email marketing... are you doing a bit or none at all? In this episode of The C Word Podcast I share my perspective on the 3 key questions I think designer are asking when it comes to email marketing?...
5 Juni 202435min
93. When Your Client Doesn't Value Brand Strategy
In this episode I share the one thing you need to do if you find your clients don't value or want to buy brand strategy. You need to make ‘ownership’ of brand strategy a priority and that involves upg...
20 Maj 202415min
