94. Email Marketing 101 for Designers
Email marketing... are you doing a bit or none at all? In this episode of The C Word Podcast I share my perspective on the 3 key questions I think designer are asking when it comes to email marketing?...
5 Juni 202435min
93. When Your Client Doesn't Value Brand Strategy
In this episode I share the one thing you need to do if you find your clients don't value or want to buy brand strategy. You need to make ‘ownership’ of brand strategy a priority and that involves upg...
20 Maj 202415min
92. Getting Your Design Work Signed Off First Time
Sometimes the design work just isn't right, but that's not always the case. In this episode I share some of the other reasons clients don't sign off first time. I also share 4 things you can do to wor...
16 Apr 202421min
91. My Shittiest Client Experiences
This episode is part therapy session, part cautionary tale and part paying it forward so you can learn from my mistakes. First, let's be real, having 100% 'dream clients' isn't realistic. You won't a...
11 Apr 202426min
90. ChatGPT and Brand Strategy: Can You Outsource Your Creativity to AI?
With so many tools and custom prompts to support AI generated content and solutions, I want to ask if AI can make you more creative. It can make you more efficient, perhaps more informed. But as brand...
2 Apr 202434min
89. The No1 Reason Your Content Isn't Connecting With Your Audience
Would you rather lots of engagement with your content from people who will never buy from you or a small amount of engagement from people who will buy from you? I think we'd all say the same thing... ...
27 Mars 202412min
88. What to Include in a Brand Strategy Presentation
Not sure what to include in your brand strategy presentations? This is the episode for you. I take you through my own presentation format step-by-step, to cover the 4 crucial parts of a brand strateg...
26 Mars 202426min
87. Your Worth vs Your Value
In this episode I'm calling out the 'charge your worth' messaging that is infecting the coaching space. I believe this kind of messaging is click bait, created to tell you what you want to hear and ...
22 Mars 202415min
