86. Creaticise Your Life
In this episode, I pick apart into what inspires and fuels my creativity day-to-day. Inspired by the 'Romanticise Your Life' movement, I explore the idea of 'Creaticise Your Life' and how it makes me ...
15 Mars 202418min
85. Your Big Fish Offer
If you want to stand out, cut-through, have high perceived value and be more profitable, your 'Big Fish Offer' is a very good place to start. In this episode I'll give you a step-by-step process to br...
6 Mars 202428min
84. The 7 Brand Strategy Mistakes Devaluing Your Offer
Brand strategy mistakes aren't a problem as long as you learn from them. In this episode I cover the 7 most common mistakes brand designers make when creating brand strategy for clients. Mistakes that...
16 Feb 202424min
83. My 5 Pillar Brand Strategy Research Framework
Your creative or strategic work is only as good as your research. In this episode I share my 5 pillar brand strategy research framework: 1) Stakeholder Inputs 2) Brand Audit 3) Competitor Deconstruc...
8 Feb 202417min
82. Should Designers Do Brand Strategy?
Traditionally there is a hard line between brand design and brand strategy. But I don't believe this should be the case at all. In fact, you have no business designing brands if there isn’t a strategi...
31 Jan 202426min
81. Uncomplicating Business: 4 Places to Focus Your Energy
I’m craving simplicity in my design business, which made me think maybe you are too. So I put my thinking cap on and pulled out what I think are the 4 simple premises for a good, solid business that h...
5 Jan 202428min
80. I Said What I Said: My Flavour for 2024
This episode of The C Word is a reflection on: 1) My word for the year in 2023 and 2022 2) My word for 2024 3) What my choice means for how I want 2024 to shape up 4) My mantra for 2024 and how it a...
24 Dec 202312min
79. Investing Your Marketing Energy for Results with Bec Chappell
On this episode of the C Word podcast I cosy up with the energetic marketing firecracker Bec Chappell. We talk about marketing as an energetic resource and our chat covers: ~ Where people might be s...
15 Dec 202341min
