All the best brands are unfinished stories w/Richard Macey
In this episode I had the pleasure to interview Richard Macey also a Business School Lecturer and Global Brand Consultant! It was interesting to hear about his 30 years of experience in the marketing...
10 Feb 202149min
Connecting Brands with Consumers through Digital and Live Experiences w/Hannes Kläger
It is all about the power of brands in the cosmetics sector! My guest Hannes Kläger provides us deep insight in his brand journey at L’Oreal. Hannes talks about how Covid has been changing consumer b...
26 Jan 202146min
What can B2B brands learn from B2C brands? w/Vivian Berni
In this interview Vivian Berni, who has been working in the B2B sector for more than a decade, talks about B2B brands and what makes them to become strong players and sustainably competitive in the ma...
16 Jan 20211h 9min
Sustainability in a post-COVID world: how to future-proof your brand w/Alice Schmidt
It is my pleasure to start my 1st BrandsTalk podcast episode this new year with Alice Schmidt who talks about sustainability in a post-COVID world and how companies can future-proof their brands. Befo...
6 Jan 202147min
Austria as a Destination Brand in Australia w/Kathrina Denk
Kathrina Denk has studied „Sport-, Culture- and Eventmanagement“ in Kufstein, Austria. After having conducted an internship at the Austrian National Tourist office in Sydney she has decided to stay in...
22 Dec 202025min
Brands and the biggest Revolution in Communication w/Thomas Kratky
Thomas Kratky has 20 years of experience in brand campaigns and is the owner of the brand agency kratkys.net “agency in progress”, which he founded in 2007. He talks about his brand agency kratkys.ne...
8 Dec 202028min
Building a Brand by Network Marketing in Austria w/Maria Gruber
In this interview Maria talks about the global essential oil company Young Living! She explains its network marketing business model and how it is different to traditional and classic sales business m...
24 Nov 202036min
Cultural Influence on Global Branding Strategies w/Nicole Barile
In this conversation, Nicole Barile explains how brands can successfully overcome cultural idiosyncrasies when entering culturally diverse country markets. Moreover, she describes how culture affects ...
10 Nov 202035min
