Your Brand Has a New Buyer: AI Agents
Most founders have no idea their brand is being evaluated by machines.24% of AI users already delegate purchase decisions to AI shopping assistants and that number is accelerating. The brands winning ...
28 Apr 22min
The Hidden Tax Killing Your Business (It's Not What You Think)
Every business owner knows their tax bill, but there's a tax your accountant will never find and it's bleeding your business on every deal you close, every sale you struggle to explain, and every cust...
21 Apr 18min
Is Your Brand Costing You Money? (Find out in 4 minutes)
Did you know your brand might be costing you money?Most businesses know something is off with their brand. Growth feels harder than it should. Deals get discounted. The wrong clients show up. But with...
14 Apr 23min
You Can’t Market Your Way Out of a Brand Problem
Marketing doesn’t create clarity. It distributes it. More ads. More content. More campaigns.When something feels off, the instinct is always the same:Do more marketing.But more marketing doesn’t fix a...
7 Apr 23min
Why Status, Not Money, Drives Modern Brands
Money isn’t the only currency in business. Status is.And in many cases, it’s the one that matters more.In this episode of Brandy, Reilly Newman and Scott Saunders explore the idea of status as currenc...
31 Mars 19min
Stop Destroying Your Brand Equity (And Calling It a Rebrand)
Learn from F1 and Harry Potter that most rebrands don’t fail. They erase.They wipe out years of accumulated perception, then call it progress.On this episode of Brandy, brand strategy is reframed as a...
24 Mars 23min
The Death of Department Stores and the Hidden Psychology of Shopping Modes
Department stores were once the center of retail.Today, many feel like empty shells. Large spaces animated by the brands inside them rather than the store itself. In this episode of Brandy, Reilly New...
17 Mars 25min
Just Do It: Why Words Shape Brand Strategy
Brand strategy is language.Most founders underestimate the power of words.But the right phrase can shape perception for decades.Why do certain slogans stick in our heads?Why do jingles become cultural...
10 Mars 21min
