The Hidden $215M Brand Strategy Behind Starbucks, Gift Cards, and Trust
Gift cards seem simple... but they reveal something profound about brand trust, psychology, and power.>> Get the Award-Winning Book (Brandy): BrandyBook.usIn this episode of Brandy, Reilly Newman a...
6 Jan 18min
The Positioning Flywheel: Make Your Brand Strategy Make Sense
Most founders think they have a marketing problem. They don’t. They have a positioning problem and it’s quietly slowing every part of their business.Brand News: Guess what brand paid $450 Million for ...
30 Dec 202538min
The Psychology Behind Dunkin’s Holiday Storytelling That Made Munchkins Feel Like Christmas
Holiday marketing usually means louder ads, bigger discounts, and more noise. Dunkin’ took a different approach.>> Get the Award-Winning Book (Brandy): BrandyBook.usIn this episode of Brandy, Reill...
23 Dec 202514min
How Coke Stole Christmas Through Cultural Engineering
Santa Claus didn’t always wear red, and what founders can learn from good ol' St. Nick. >> Get the Award-Winning Book (Brandy): BrandyBook.usSo how did Coca-Cola help turn a beloved cultural figure...
16 Dec 202522min
How Five Below Got on Top: Inside the Strategy of a $5 Store Turned Powerhouse
Founders can learn from this $5 store and why it is now a top-performing retailer.Brand News: Eggnog is back at Starbucks!>> Get the Award-Winning Book (Brandy): BrandyBook.usFive Below is one of t...
9 Dec 202516min
The Power of Why: How Curiosity Creates Value in Your Brand
Founders often obsess over what they sell, but consumers are driven by why it matters.>> Get the Award-Winning Book (Brandy): BrandyBook.usEvery toddler discovers the same magic word. A word that E...
2 Dec 202525min
The Cost of Doing Nothing: A Thanksgiving Reflection for Founders
You won't believe what 42% of Lays Chips consumers think about the product...>> Get the Award-Winning Book (Brandy): BrandyBook.usReilly Newman and Scott Saunders offer a meaningful thought to chew...
25 Nov 202516min
Netflix House: Turning IP Into Experiences
Netflix is turning hit shows into real-world experiences, but is it right?>> Get the Award-Winning Book (Brandy): BrandyBook.usNetflix just opened Netflix House, a multi-level immersive experience ...
18 Nov 202524min
