Surviving the Zero-Click Era: How Aesthetic Practices Win Patients When AI Answers Before the Click
In this episode, host Don Adeesha sits down with Naren Arulrajah, CEO of Ekwa Marketing, to confront the biggest shift in local healthcare marketing in a decade. AI is now answering patient questions ...
21 Maj 31min
Bridging the gap between skill set and mindset in aesthetic practice
In this episode, host Don Adeesha sits down with Nicole Cocuzza, an esthetician and educator with 35 years in the industry, to talk about why so many aesthetic practices stay stuck even when the clini...
14 Maj 35min
The A to Z of Starting an Aesthetic Practice Effectively
In this episode, host Don Adeesha sits down with Jay Shorr to talk about why so many new aesthetic practices fail, even when the owner is clinically excellent. Jay has spent over 50 years in the medic...
7 Maj 1h 7min
Adding Another Injector Won't Fix Your Margins — The CFO Framework That Determines If You Should Scale at All
In this episode, host Don Adeesha sits down with Chelsea Zainea to expose why strong revenue can still hide a financially fragile aesthetic practice. Chelsea breaks down the difference between looking...
30 Apr 31min
Building a Preventative Empire: Scaling HRT, Weight Loss, and Vein Health
In this episode, host Don Adeesha welcomes Dr. Charles Mok to discuss the quiet crisis that lies behind all injectable-only practices: commoditization within a rapidly expanding but under-demanding co...
23 Apr 40min
The 10-Employee Bottleneck: Operational Scoreboards and Replicating Clinical Excellence
In this episode, host Don Adeesha sits down with Cory Gallagher to tackle the crucial transition from instinct-based management to structured, scalable growth. Cory unpacks the realization that relyin...
7 Apr 32min
The 'Ghost' Director Trap, Outcompeting Medspa Franchises, and The Business of Safety
In this episode, host Don Adeesha joins Dr. Kate Dee, a Yale-educated physician, author of Medspa Mayhem, and founder of Glow MediSpa, to expose the operational landmines in the "Wild West" of the aes...
31 Mars 39min
Scaling Without Compromise: Closing the Associate Competency Gap, Ensuring Multi-Site Consistency, and Integrating AI Automation
In this episode, host Don Adeesha joins Mary Ford, co-founder of Smiley Aesthetics and Allergan Medical Institute faculty trainer , to tackle the practice owner's fear of the dilution effect when scal...
24 Mars 44min
