Why Discount Ads Fill Your Schedule With the Wrong Patients, And the Trust-Based Funnel That Fixes It
In this episode, host Don sits down with Naren Arulrajah, founder and CEO of Ekwa Marketing, to dismantle the med spa playbook of cheap ads and low-price Botox deals. Naren argues that discount-first ...
23 Juli 22min
The Consult You Already Lost: Reading the Room, Killing "Let Me Think About It," and Why Clinical Skill Doesn't Close
In this episode, host Don sits down with Dr. Mark Tager, CEO of ChangeWell Inc. and creator of The Art of the Healthcare Presentation, to solve a problem hiding in plain sight: the most technically gi...
16 Juli 36min
Your Practice Is Hiding the Answer: The Internal Audit Method That Exposes What's Actually Blocking Your Growth
In this episode, host Anji reconnects with Kara McClanahan, executive business consultant at Aesthetic Practice Partners and VP of Operations at Genesis Lifestyle Medicine, to break down why most aest...
9 Juli 22min
The Data-Backed Diagnostic: "What Your EMR Already Knows About Whether Your Med Spa Will Survive the Next 24 Months"
In this episode, host Don Adeesha sits down with Dr. Tiffany Hall, Chief Growth Officer at Aesthetic Record, to dismantle the biggest myth in medical aesthetics: that revenue is the number that decide...
2 Juli 30min
How to Show Up on Google AI Overviews: What Aesthetic Practices Are Getting Wrong in 2026
In this episode, host Don Adeesha sits down with Naren Arulrajah, founder of Ekwa Marketing, to tackle the single most disorienting shift in aesthetic practice growth right now: the collapse of tradit...
25 Juni 27min
The 1099 Trap: Why Most Aesthetic Practices Are One Audit Away From a Six-Figure Penalty
Host Don Adeesha sits down with Kara Kelly, CEO of Clinical HR, to tackle the people problems that quietly derail aesthetic practices, from the moment a clinician becomes a reluctant manager to the ch...
18 Juni 42min
Building a Skincare Brand Gen Z Actually Trusts-and Turning That Trust Into Long-Term Revenue
In this episode, host Don Adeesha sits down with Dr. Whitney Havnik, a double board-certified dermatologist and fellowship-trained Mohs surgeon, to tackle a problem every practice is now facing: an en...
11 Juni 34min
The Future of Clinical Integrity: Implementing Evidence-Based Education and Elevating Industry Standards
In this episode, host Don Adeesha sits down with industry legend Tracey A. Hotta, past editor of the Plastic Surgical Nursing Journal and past president of ISPAN, to confront a problem hiding behind t...
4 Juni 28min
