#170: ”User Acquisition for Subscription Apps:” App Promotion Summit San Francisco panel
This week we have a bonus episode for you. During this September’s App Promotion Summit San Francisco we had a great panel we want to share with you. It was hosted by Carolyn Bao of AppsFlyer and the ...
26 Okt 202338min
#169: Winning attention of mobile audiences with Mark Slade, VP Brand at Digital Turbine
“May I have your attention please?” - how many times did you hear this ask? When you look at the screen of your smartphone, tablet or computer, nobody is asking for your attention, companies just figh...
23 Okt 202326min
#168: Using AI to streamline your Mobile marketing operations with Fouad Saeidi, CEO at App Growth Network
Today people find use for Generative AI tech for so many things - entertainment, science, art and, of course, work. For the first time this tech can actually find applications for people's daily lives...
16 Okt 202328min
#167: Monetization tool stack best practices, Alex Kudelka, Co-Founder & CRO at Glassfy
Morning. You wake up, go to the gym (hopefully), take a shower and sit at your desk to continue to push the envelope of your app business. You maybe at the very beginning of your app project journey o...
9 Okt 202326min
#166: State of playable ad formats and creatives with Greg Castro, VP, Global Partnerships at Mobvista
We carry this small rectangular computer in our pocket or a purse. One moment we complain about how we would like to use it less and wonder how the world span before the smartphone, the next - we’re r...
2 Okt 202326min
#165: The psychology of app user acquisition with Joe Schaeppi, CEO & Co-Founder at Solsten
App User Acquisition. Gosh, this topic has been covered so heavily precisely because only via acquiring new users for the app does it becomes possible to build a sustainable app business. Fine. So we’...
25 Sep 202356min
#164: Fixing bad mobile ads with Jimmy Morrow, Director of Product Marketing at Moloco
Okay, let’s start with the obvious - nothing is perfect. By the time you get to your 40s, hopefully, sooner, you realize that as much as you try to do your best there is always a margin for error. But...
18 Sep 202324min
#163: The challenges of a mobile game player support with Eric Vermillion, CEO of Helpshift
We all like it when things go smoothly and prefer it to stay that way but the Universe is messy so people’s experience with mobile apps and mobile games can be too. As much as app developers do their ...
11 Sep 202334min
