#172: “RIP Fingerprinting in 2024: How should advertisers prepare?” live event with Branch, InMobi, and MobileGroove
This week we have another special episode for you, featuring our recent live event with Brach, InMobi and MobileGroove. There are only two months left in 2023 and the most dramatic mobile attribution ...
6 Nov 202354min
#171: 2023 Mobile UA and Monetization landscape with Renz Gonzales, Head of Biz Dev at PropellerAds
October of 2023 is almost over, Halloween is just a week away, Thanksgiving and Black Friday are coming - in other words we are closing this year. So we decided to take a look at what mobile user acqu...
31 Okt 202326min
#170: ”User Acquisition for Subscription Apps:” App Promotion Summit San Francisco panel
This week we have a bonus episode for you. During this September’s App Promotion Summit San Francisco we had a great panel we want to share with you. It was hosted by Carolyn Bao of AppsFlyer and the ...
26 Okt 202338min
#169: Winning attention of mobile audiences with Mark Slade, VP Brand at Digital Turbine
“May I have your attention please?” - how many times did you hear this ask? When you look at the screen of your smartphone, tablet or computer, nobody is asking for your attention, companies just figh...
23 Okt 202326min
#168: Using AI to streamline your Mobile marketing operations with Fouad Saeidi, CEO at App Growth Network
Today people find use for Generative AI tech for so many things - entertainment, science, art and, of course, work. For the first time this tech can actually find applications for people's daily lives...
16 Okt 202328min
#167: Monetization tool stack best practices, Alex Kudelka, Co-Founder & CRO at Glassfy
Morning. You wake up, go to the gym (hopefully), take a shower and sit at your desk to continue to push the envelope of your app business. You maybe at the very beginning of your app project journey o...
9 Okt 202326min
#166: State of playable ad formats and creatives with Greg Castro, VP, Global Partnerships at Mobvista
We carry this small rectangular computer in our pocket or a purse. One moment we complain about how we would like to use it less and wonder how the world span before the smartphone, the next - we’re r...
2 Okt 202326min
#165: The psychology of app user acquisition with Joe Schaeppi, CEO & Co-Founder at Solsten
App User Acquisition. Gosh, this topic has been covered so heavily precisely because only via acquiring new users for the app does it becomes possible to build a sustainable app business. Fine. So we’...
25 Sep 202356min
