#259: Measuring real-world impact in app marketing with Dane Buchanan, Global Chief Data & Analytics Officer at M+C Saatchi Performance
How do you know if your app marketing is actually driving growth — or just generating activity? In this episode, we speak with Dane Buchanan, Global Chief Data & Analytics Officer at M+C Saatchi Perfo...
16 Feb 13min
![#258: From installs to outcomes in app growth with Lee Aho, Chief Revenue Officer at Perform[cb]](https://cdn.podme.com/podcast-images/CBB25873383580CBA2FD18E4A4EF5F8D_small.jpg)
#258: From installs to outcomes in app growth with Lee Aho, Chief Revenue Officer at Perform[cb]
Scaling user acquisition has become harder to justify and even harder to predict. App teams are under pressure to grow faster while proving, with real data, that every dollar spent delivers meaningful...
9 Feb 18min
#257: Why saying “no” Is key to long-term success with Mick Rigby, founder and CEO of Yodel Mobile - by Branch
Welcome to another episode of How I Grew This podcast from our partner Branch – mobile attribution platform and app analytics solutions for enterprises. It covers building a sustainable agency through...
2 Feb 31min
#256: Ad quality is hurting retention & app revenue with Alex Yerukhimovich, General Manager at AppHarbr
For many app teams, ads are treated as a necessary tradeoff — something you accept in exchange for revenue. But ad quality isn’t just an ad ops issue. It directly shapes user experience, retention, an...
26 Jan 25min
#255: ChatGPT and the future of app discovery with Dan Shabtay, Co-Founder of Z2A Digital
The way app users discover, evaluate, and even build apps is starting to shift — and large language models are at the center of that change. As AI platforms evolve beyond chat and into full ecosystems...
19 Jan 25min
#254: Subscription App Growth: Insights from the Frontlines with Shumel Lais, Co-Founder at Day 30 - by Branch
Happy 2026, everybody! We're kicking off this year with an episode from our partner Branch - mobile attribution platform and app analytics solutions for enterprises. Join Adam and Amanda of Branch as ...
8 Jan 34min
#253: How paid campaigns boost your ASO with David Quinn, VP of Strategy and Partnerships at Gummicube
App Store optimization is often treated as a checklist item — update keywords, run a few tests, maybe layer on some paid traffic. But when those pieces operate in isolation, teams miss the real opport...
18 Dec 202522min
#252: Fixing app store funnel drop-offs with Vivian Dang, Senior Director of Accounts & Client Services at Gummicube
In today’s episode, we’re digging into one of the most overlooked levers in mobile growth: the App Store page itself. Developers obsess over UA budgets, creative variations, and dashboards — yet leave...
15 Dec 202512min
