#243: Acquiring quality mobile users programatically with Rui Mateus, CTO of Mobrand
Yet another summer is wizzed by with a jet speed. With a few days left, we want to signify this moment by sharing with you yet another App Talk interview from App Promotion Summit London 2025, this ti...
1 Sep 202521min
#242: Turning AI into real app business value with Steve Toy, Chief Executive Officer at Memrise
We’re certain you’re experiencing this feeling as well - it’s as if we’re finally living in the world that was promised to us by science fiction movies. To be fair, AI has evolved into Artificial Inte...
25 Aug 202522min
#241: App revenue growth ideas with Jens-Fabian Goetzmann, Head of Product at RevenueCat
When it comes to growing app revenue, there’s no shortage of advice — but separating the shiny “growth hacks” from the strategies that actually move the needle is another story. In today’s crowded sub...
18 Aug 202530min
#240: Creative that drives growth: ConsultMyApps’ playbook with Megan Evans, Creative Director at ConsultMyApp
OK, how many times do you hear on your team’s meetings “You need to be more creative!” Well, I have this question: “How can I be more creative with my app’s ad creatives?” Yes, today we’re featuring a...
11 Aug 202520min
#239: Building communities: Stream’s approach with Kenzie Wilson, GTM Lead - AI Moderation at Stream
How is your summer so far? I hope you’re listening to this episode lying somewhere in a shadow on a beach, and with a breeze keeping you relaxed. I also hope that you are in a company of people you lo...
4 Aug 202520min
#238: Stand out with smarter mobile messaging with Jason Lyman, Chief Marketing Officer at Customer.io
In today’s crowded, AI-fueled landscape, it’s not enough to just have messaging — it has to stand out. In this episode, I’m joined by Jason from Customer.io to unpack what makes great mobile messaging...
7 Juli 202523min
#237: What not to do: Lessons from consulting hundreds of apps Reed Kuhn, Head of Business Strategy at Branch.io
All right, I think all of you would agree—regardless of your role or area of expertise in this industry—that learning from the mistakes of others saves you time, money, and, most importantly, nerve ce...
16 Juni 202532min
#236: Web-first growth: the new playbook for app UA with Gessica Bicego, Marketing & Growth Consultant
If there is one feature that helps app marketers to persevere through so much of a market change, it is adaptability. As app user acquisition costs were rising and privacy constraints in mobile emerge...
2 Juni 202535min
