#96: What your consumers want: their expectations and preferences with Jason Smith, VP of Sales (UK & Europe) at MoEngage
There is a good, very well-established principle in marketing - know your customers. Whatever app you need to market, your first priority needs to be to get to know people you’ll be marketing your app...
14 Feb 202232min
#95: Mobile App Onboarding: how to get it right with Marissa Hsu, Senior Designer at Phiture
Alright, if you ever traveled somewhere by plane you’ve got a chance to hear this announcement “Boarding complete”. If you were lucky to buy a ticket on a cruise ship, that long process of staying in ...
7 Feb 202224min
#94: In-App Purchases: are they here to stay? with Jens-Fabian Goetzmann, Head of Product at RevenueCat
Ok, here is the thing - even if you aren’t into tech, you can see Apple Incorporated being mentioned in the news pretty much on a daily basis. These days, a big chunk of this coverage is dedicated to...
31 Jan 202239min
#93: The impact of creativity on Paid Social with Natalie Rozenblat and Isabella Zulli at Phiture
Alright, every once in a while I like to begin an episode with a question to the audience - what do you do every morning? You brush your teeth, at least I hope so, have your breakfast, take a shower. ...
24 Jan 202237min
#92: App Monetization in 2021 and beyond with Linda Ouyang, CRO, Fyber - a Digital Turbine company
Today, there are about 27 million app developers worldwide, it's a big, diverse and dynamic community of mobile software developers who build apps for iOS and Android. If you ever watched the Apple’s ...
20 Dec 202123min
#91: Flow Lab app: the story of the 15x growth with Clarize Marais, Head of Marketing at Flow Lab
Have you ever had this feeling when you’re working on something, you’re focused on relevant information only, you know exactly what you’re supposed to be doing the next moment? This feeling may last m...
13 Dec 202134min
#90: The state of app retargeting with Partick Eichmann, General Manager, Americas at Remerge
Remember when Apple introduced ATT framework this spring, one of the remarks you could hear in the app marketers circles was “all right - the app retargeting is doomed”. I think you shouldn’t be surpr...
6 Dec 202121min
#89: The big transitions in the app industry with Patrick Mareuil, Managing Director EMEA at Airship
To say that we live in a time of change would be a big understatement. Pick up any area of your life and you can find a substantial change there. Many changes were caused or accelerated by COVID-19 la...
29 Nov 202142min
