#102: The Mobile Growth Stack 2022 with Andy Carvell, Partner at Phiture
No matter what it’s about, if you are serious about building something, like building a house / car / space ship or your mobile app product, you need a plan or what we call in IT - a stack. I’m sure y...
18 Apr 202245min
#101: The year of Cross Promo with Cameron Thom, Directory of Sales at Adikteev & Matej Lancaric, Marketing Consultant
Ok, what are your options today when it comes to marketing your app? I can tell you from a point of view of a guy who was in app marketing back in 2010-2015 time frame, the portfolio of app marketing ...
11 Apr 202224min
#100: 60 shades of App Growth with Gessica Bicego, CMO at Paired
This week is a special one - the Business Of Apps podcast has reached episode #100. For this special occasion we’ve invited Gessica Bicego, one of the most well-known mobile app marketers, with years ...
4 Apr 202233min
#99: Are we living through the App-ocalypse? with Brett Orlanski, SVP Product and Sales at Bango
In every industry there are periods of slow gradual changes and very rapid ones, when companies have to adopt quickly and deal with the consequences of those changes to keep their business afloat. Las...
28 Mars 202224min
#98: The State of Mobile 2022 with Lexi Sydow, Head of Insights at Data.ai
Earlier on this year, data.ai, perhaps you still better know them as App Annie, published the State of Mobile 2022 report which is the ultimate bird-view on the app industry. Take any field, any marke...
21 Mars 202232min
#97: TikTok: the impact on ad business and influencers with Sheyda D, Co-Founder and CTO at ViralMoment
On one hand, ask your teenage daughter how her girlfriends spend time, quite often including school time, and she will tell you “well, they are fooling around with TikTok”. On the other hand, ask any ...
21 Feb 202228min
#96: What your consumers want: their expectations and preferences with Jason Smith, VP of Sales (UK & Europe) at MoEngage
There is a good, very well-established principle in marketing - know your customers. Whatever app you need to market, your first priority needs to be to get to know people you’ll be marketing your app...
14 Feb 202232min
#95: Mobile App Onboarding: how to get it right with Marissa Hsu, Senior Designer at Phiture
Alright, if you ever traveled somewhere by plane you’ve got a chance to hear this announcement “Boarding complete”. If you were lucky to buy a ticket on a cruise ship, that long process of staying in ...
7 Feb 202224min
