#88: App User Privacy with Martje Abeldt, Chief RevX Officer
When you buy any digital product or service, you have two options. You pay for it or get it for “free.” Both have pros and cons, but the free option is intertwined with what we call in a society - Pri...
22 Nov 202141min
#87: Effective app design: 4 pillars with Ritam Gandhi, Founder at Studio Graphene
What does it take to create a mobile app to succeed on a highly competitive e-commerce market? Do you remember a few years ago we used to hear this catchy phrase “Yep, there is an app for that!”. It w...
15 Nov 202127min
#86: Post iOS 14.5 app marketing budgets with Guido Crego, VP of Product at Jampp
iOS 14.5. If you aren’t in the app marketing industry, this version number of the Apple’s mobile operating system won’t tell about the whole drama associated with it. It is just what the Settings app ...
1 Nov 202130min
#85: App Lifecycle marketing with Fouad Saeidi, CEO at App Growth Network
As you're reading these lines, around the world dozens and dozens of app marketing teams work on brainstorming new ideas to give their app a leg up on competition. They crunch data from app analytics ...
25 Okt 202131min
#84: Stories in your app with Aykut Bal, Head of Business at Storyly
One of the pillars of the app marketing are formats - how information about apps is packed and presented to people on various advertising platforms. It's one thing when it's about connecting via ads a...
18 Okt 202123min
#83: Catapulting app growth with Apple Search Ads with Yusuf Barutcu, Director of Business Development of SearchAds.com
Every app marketer is on a quest to acquire more users for her or his app. Today’s app marketing toolbox consists of such well time-proven tools as App Store Optimization, Paid User Acquisition via ad...
11 Okt 202125min
#82: iOS 15 implications for ASO with David Bell, CEO of Gummicube
Year in, year out Apple has been improving its mobile operating system that every iPhone runs on - the iOS. This year its 15th version has just hit the market. In some years, Apple’s focus is on intro...
4 Okt 202132min
#81: Building apps for businesses to survive COVID-19 with Nick Swenson, Managing Partner at Swenson He
We are more than a year and a half into this pandemic and, aside from the multiple challenges it’s brought into our lives, there is this one - are you ready to volunteer to help others, providing your...
29 Sep 202133min
