#72: WWDC 2021 implications for iOS developers with Justin Welter, VP of Brand Performance and BD at AdColony
Every June, software developers around the world eagerly wait for Apple to release what it has in store for them. Usually, it’s technical iOS and marketing application updates. Today’s guest is Justin...
21 Juni 202130min
#71: What does make an app a hit? with Sean Casto, CEO of PreApps
In the 1980s, the world was all about personal computers. In the 1990s, computer games became a thing. Starting in 2009, the last decade has been about mobile apps. Why do apps either have a short lif...
14 Juni 202131min
#70: App Growth Rocket model with Luca Mastrorocco, Co-Founder of REPLUG
Are you interested in rockets? Do you watch SpaceX launches? Then, you know what a rocket is and the launch metaphor came to mobile apps from the space industry. Today’s guest is Luca Mastrorocco, co-...
7 Juni 202124min
#69: App Stores Trends in 2021 with Ariel Michaeli, CEO at AppFigures
Most of us wake up in the morning, check the weather, then the traffic on the way to work, unless your office isn’t your desk, sitting next to your bed, and of course, catch up on social media. Throu...
31 Maj 202129min
#68: App Growth story in 2021: FishBrain with Lisa Kennelly, CMO at FishBrain
What are most app marketers doing this year compared to last year? Probably not what they planned on, which was incremental app growth techniques and trying new user acquisition channels. Instead, the...
17 Maj 202123min
#67: Managing the UK’s largest under 5’s app portfolio with Ian Irving, Senior SEO & ASO Specialist in BBC
If you live in the United Kingdom and have kids under 5 years old, then there’s a big chance that they play with apps on their tablet developed by the British Broadcasting Corporation (BBC). Today’s g...
10 Maj 202128min
#66: Growing an app with a mission with Aleksandra Reinert, Growth Marketing at Olio
Silicon Valley entrepreneurs are known for chasing small ideas with big money, but what about chasing big ideas with big money? Today’s guest is Aleksandra Reinert, Growth Marketing at OLIO, a London-...
3 Maj 202120min
#65: How we 5x our growth in 10 months with Jimmy Davis, Head of Acquisition & CRM at Fiit
Do you exercise? At home or at the gym? Most of us have changed our behaviors and switched to digital fitness to stay in shape - especially because of the COVID lockdown. Today’s guest is Jimmy Davis,...
26 Apr 202127min
