Ep 99 The Effort:Experience Ratio (with Ruth Everard)
You will learn how to prioritise your goals and achievements in all aspects of your life by weighing up the effort necessary against the experience to be gained in pursuing them with more everyday, mainstream, examples.
15 Feb 202215min
Ep 98 Positioning Jujitsu (with April Dunford)
In this talk you will learn how to: use strategic positioning to carve out a place in the market where you can win against any competitor of any size and share a set of detailed examples where she did exactly that. make sure your customers understand who your REAL competition is. take on a large competitor by literally naming them and then positioning them into a corner – using their own positioning against them. arm your sales people to teach customers how to think about the market – in a way that advantages you (at least for your real target customers).
1 Feb 202257min
Ep 97 Building an Accidental Business (with Cesar Kuriyama)
Cesar worked in advertising before leaving it all behind to pursue his own personal creative endeavours; among them a personal project – 1SecondEveryday.
25 Jan 20221h 7min
Ep 96 Lessons learned in 2021
We are back for another year! To kick us off, BoS's own Mark Littlewood joins Kirk for a discussion about what he has learned and will take away from 2021. Don't forget to sig up for the BoS newsletter and get regular updates about new events and talks at businessofsoftware.org/update
18 Jan 202233min
Ep 95 Developing Sales Talent (with Paul Kenny)
Understand and conquer the challenges of scaling sales teams rapidly with a focus on the challenge of getting new hires up and running quickly and effectively with Paul Kenny
21 Dec 202158min
Ep 94 Old School Copywriting For New School Businesses (with Joanna Wiebe)
Joanna looks at some old school copywriters' tips to help your SaaS stand out, including the Seven Sweeps to give your copy before you ship it.
14 Dec 202146min
Ep 93 Switching from Consulting to a Product Led Business (with Laura Roeder)
Almost everyone running a consulting, training or agency business, however successful, will admit at some point that they wish they could run a product business. Why don’t they? Laura Roeder talks about her experience.
7 Dec 202138min
Ep 92 The case for mindfulness at work (with Matthew Bellows)
Join Yesware's Matthew Bellows as he discusses the importance and helpfulness of mindfulness in the workplace.
23 Nov 202150min
