CHURN FM

CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the world’s fastest growing companies are tackling churn and using retention & engagement to fuel their growth.

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EP 119 | Jeremey Donovan - How SalesLoft delight and retain customers by building fun, useful tools they give away.

EP 119 | Jeremey Donovan - How SalesLoft delight and retain customers by building fun, useful tools they give away.

Today on the show we have Jeremey Donovan, SVP of Revenue Strategy at SalesLoft. In this episode, Jeremey talks about his responsibilities as the SVP of Revenue Strategy at SalesLoft, what the word “S...

23 Juni 202138min

EP 118 | Fletcher Richman (Atlassian) - Halp’s effortless and unique land and expand strategy that boosts retention.

EP 118 | Fletcher Richman (Atlassian) - Halp’s effortless and unique land and expand strategy that boosts retention.

Today on the show we have Fletcher Richman, co-founder of Halp who now serves as the head of Product for Halp after the recent acquisition by Atlassian. In this episode, we talked about the role churn...

16 Juni 202134min

EP 117 | Esben Friis-Jensen (Userflow) - How sale incentives drive net retention in customer success.

EP 117 | Esben Friis-Jensen (Userflow) - How sale incentives drive net retention in customer success.

Today on the show we have Esben Friis-Jensen, co-founder and Chief Growth Officer at Userflow. In this episode, we talked about Esben’s experience building out the sales team at Cobalt and how they k...

9 Juni 202138min

EP 116 | Teresa Anania - How Zendesk is adapting best practices in product to customer success, and how it impacts churn and retention.

EP 116 | Teresa Anania - How Zendesk is adapting best practices in product to customer success, and how it impacts churn and retention.

Today on the show we have Teresa Anania, VP of Global Customer Success and Renewals at Zendesk. In this episode, we talked about effective ways to measure the impact of Customer Success, how Zendesk r...

2 Juni 202137min

EP 115 | Eric Keating - How Appcues customize their onboarding flow based on a “product adoption score” to increase retention.

EP 115 | Eric Keating - How Appcues customize their onboarding flow based on a “product adoption score” to increase retention.

Today on the show we have Eric Keating, VP of Marketing at Appcues. In this episode, we talked about how Appcues differentiate themselves from the pack operating in such a competitive market, how they...

26 Maj 202131min

EP 114 | Cactus Raazi (EXOS) - How to increase customer retention through personalized pricing

EP 114 | Cactus Raazi (EXOS) - How to increase customer retention through personalized pricing

Today on the show we have Cactus Raazi, author of Price. In this episode, we talked about what drove Cactus to write Price, his theory on; should pricing be personalized to individual customers, and ...

19 Maj 202139min

EP 113 | Harini Karthik (Loom) - How to build a data team to uncover retention drivers & fuel growth for your business

EP 113 | Harini Karthik (Loom) - How to build a data team to uncover retention drivers & fuel growth for your business

Today on the show we have Harini Karthik, Head of data at Loom. In this episode, we talked about the ideal data setup at a company, where to start and how to build a data team that influences strategy...

12 Maj 202143min

EP 112 - Louis Grenier (Everyone Hates Marketers) - How to Stand the F*ck Out with Louis Grenier.

EP 112 - Louis Grenier (Everyone Hates Marketers) - How to Stand the F*ck Out with Louis Grenier.

Today on the show we have Louis Grenier, podcast host of Everyone Hates Marketers and the creator of the 8 week course called Stand the fuck out. In this episode, we talked about how the course can he...

5 Maj 202141min

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