EP26 | Yu-Kai Chou - Gamification: 4 phases of a “Player’s Journey” and how it can help you improve retention
Today on Churn.FM we have Yu-Kai Chou, the author of Actionable Gamification and creator of the Octalysis framework. We talked about the 4 phases of a player’s journey in the gamification framework, a...
11 Sep 201946min
EP25 | Vinay Bhagat (TrustRadius) - How to increase customer retention by adapting to the modern buyer’s journey
Today on Churn.fm we have Vinay Bhagat, Founder and CEO of TrustRadius, and ex-founder and CEO of Convio. In this episode, we talk briefly about Vinay’s unique educational background, the biggest take...
4 Sep 201947min
EP24 | Guillaume Cabane - 4 Simple churn crushing tactics to unlock hyper-growth for your startup
Today on Churn.fm we have Guillaume Cabane, also known as “G”. G was the former VP of Growth at hyper-growth startups such as Drift and Segment, and now works as a growth advisor for a number of diffe...
28 Aug 201946min
EP23 | Eleanor Dorfman - Faster is not always better: How Segment improved retention by adding friction to their onboarding process
Today on Churn.fm we have Eleanor Dorfman, Head of Customer Expansion at Segment. We talked about Eleanor’s unique background and how she transitioned from a career in law to education and finally set...
21 Aug 201943min
EP22 | Michael Redbord - How HubSpot turns customers into marketers by creating a customer-driven culture
Today on Churn.fm we have Michael Redbord, the General Manager of Service Hub at HubSpot. We talked about why you should proactively turn your customers into your best marketers, how customer success ...
14 Aug 201947min
EP21 | Jinny Oh (Wandr) - How product strategy and UX design impact churn
Today on CHURN.FM we have Jinny Oh, Founder of Wandr Studio, a product strategy and UX design firm. We chatted about how Jinny built a multi-million dollar business as a digital nomad and her motivati...
7 Aug 201945min
EP20 | John Gleeson - How KeepTruckin keeps a near-perfect customer retention rate
Today on CHURN.FM we have John Gleeson, the Head of Customer Success for Upper SMB, Mid Market, and Enterprise of KeepTruckin We chatted about what it’s like building a customer success team in a fast...
31 Juli 201944min
EP19 | Wes Bush (ProductLed Institute) - Product-led growth, a buzz word or just good business?
Today on CHURN.FM we have Wes Bush, Author of "Product-Led Growth" & host of the ProductLedSummit.com. We chatted about what product-led growth is and why you should care. Why Wes started the Product...
24 Juli 201946min
