EP23 | Eleanor Dorfman - Faster is not always better: How Segment improved retention by adding friction to their onboarding process
Today on Churn.fm we have Eleanor Dorfman, Head of Customer Expansion at Segment. We talked about Eleanor’s unique background and how she transitioned from a career in law to education and finally set...
21 Aug 201945min
EP22 | Michael Redbord - How HubSpot turns customers into marketers by creating a customer-driven culture
Today on Churn.fm we have Michael Redbord, the General Manager of Service Hub at HubSpot. We talked about why you should proactively turn your customers into your best marketers, how customer success ...
14 Aug 201948min
EP21 | Jinny Oh (Wandr) - How product strategy and UX design impact churn
Today on CHURN.FM we have Jinny Oh, Founder of Wandr Studio, a product strategy and UX design firm. We chatted about how Jinny built a multi-million dollar business as a digital nomad and her motivati...
7 Aug 201947min
EP20 | John Gleeson - How KeepTruckin keeps a near-perfect customer retention rate
Today on CHURN.FM we have John Gleeson, the Head of Customer Success for Upper SMB, Mid Market, and Enterprise of KeepTruckin We chatted about what it’s like building a customer success team in a fast...
31 Juli 201946min
EP19 | Wes Bush (ProductLed Institute) - Product-led growth, a buzz word or just good business?
Today on CHURN.FM we have Wes Bush, Author of "Product-Led Growth" & host of the ProductLedSummit.com. We chatted about what product-led growth is and why you should care. Why Wes started the Product...
24 Juli 201948min
EP18 | Tina Todorovic - How this early-stage startup used instructional videos to curb churn
Today on CHURN.FM we have Tina Todorovic, co-founder of Social Web Suite, a social media management platform for WordPress sites. We chatted about why Social Web Suite built a product focused on WordP...
17 Juli 201941min
EP17 | Stephen Levin (Zapier) - Why churn cannot be measured with a single number
Today on churn.fm we have Stephen Levin, currently working on special projects for the CEO of Zapier and the owner of Think Analytically. We chatted about why churn is not a metric that should be meas...
10 Juli 201947min
EP16 | David Skok (Matrix Partners) - Why churn is a critical metric for investors to understand when evaluating a startup
Today on CHURN.FM we have David Skok, a four-time founder, investor, and author of the blog For Entrepreneurs. We chatted about how David evaluates startups to invest in, the definition of product ma...
3 Juli 201947min
