CIM Marketing Podcast

CIM Marketing Podcast

The official podcast of The Chartered Institute of Marketing. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. This podcast is your essential resource for staying ahead of the curve.

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Avsnitt(144)

Episode 40: Your next marketing move

Episode 40: Your next marketing move

Hybrid working, new skills and shifting dynamics – what will the future of work truly look like? In this podcast, we help you start the journey towards your next marketing move. Listen now to discover...

22 Juli 202129min

Episode 39: Marketing’s representation crisis

Episode 39: Marketing’s representation crisis

Representing true diversity across every demographic is a key function of marketing today. There’s a generation of marketers demanding change in the industry, but getting representation right isn’t ea...

8 Juli 202127min

Episode 38: Books that make you a better marketer

Episode 38: Books that make you a better marketer

How do you learn? If you’re lucky enough to know the answer to that question, chances are you know the power of variety and balance when it comes to upskilling. Find out how to create your perfect ‘ba...

24 Juni 202129min

Episode 37: Harness the power of people for your brand

Episode 37: Harness the power of people for your brand

With 60% of marketers looking to change roles in the next 12 months, employee experience must be an area of focus for businesses. Find out why marketing has a key role to play in building a healthy or...

10 Juni 202129min

Episode 36: Why video is a key marketing tool

Episode 36: Why video is a key marketing tool

The average person will spend 100 minutes a day watching videos online this year. For marketers, this is an opportunity that cannot be missed. In this episode, we explore why video became such an impo...

27 Maj 202129min

Episode 35: Meet the marketing mentors

Episode 35: Meet the marketing mentors

It’s often said that mentoring can offer a much-needed boost to supercharge your career, but what makes it so effective and sought after for marketers today? In this episode, we speak to two highly ac...

13 Maj 202129min

Episode 34: What makes a marketer today?

Episode 34: What makes a marketer today?

The building blocks of a modern marketer are varied and complex, but curiosity, creativity and passion are certainly a good place to start. In this episode, we discuss the profiles of two highly accom...

29 Apr 202129min

Episode 33: The craft of customer-centricity

Episode 33: The craft of customer-centricity

It’s not easy to put the customer at the heart of your organisation, much less to convince senior leaders why it’s so important to do so. In this episode, we dive into why this is, and invite special ...

15 Apr 202127min

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