Episode 32: The digital dilemma: In-depth knowledge vs integration
In this episode, we dive deep into the ever-changing waters of digital. For marketing professionals today, balancing in-depth knowledge of digital channels with an integrated marketing mindset is a de...
1 Apr 202129min
Episode 31: What makes a sustainable brand?
Sustainability is the new cornerstone of marketing success. With customers not just expecting more but actively seeking alternatives when ethical standards are not being met, is your organisation up t...
18 Mars 202129min
Episode 30: How to change the conversation and drive change
Words are possibly the most powerful tool in a marketer’s arsenal, for both internal and external communications. However, harnessing their power is no easy task in an increasingly digitised workplace...
4 Mars 202129min
Episode 29: What’s next for Brand USA?
This fortnight, we delve into lessons in global branding from none other than the United States of America, where a transition of power has thrown new light on the nation’s brand. Join special guests,...
18 Feb 202126min
Episode 28: How brands found confidence on TikTok
Businesses of all sizes know it’s time for TikTok, but how do you make an impact on this fast-growing platform? In this episode, discover how to unlock the TikTok marketing toolkit with skills and con...
4 Feb 202129min
Episode 27: Mastering the craft of creativity
Creativity: where do we get it from, and how do we make sure we have a consistent supply of it at our disposal, ready to be deployed in the next award-winning campaign? We tackle these questions and m...
21 Jan 202126min
Episode 26: The new rules of Christmas advertising
It’s certainly a unique festive period for marketers… but are we seeing true originality in Christmas campaigns this year? Join CIM’s Gemma Butler and James Farmer for this seasonal special where we d...
3 Dec 202026min
Episode 25: Have brands mastered social media?
In the ten years since Instagram launched, social media has revolutionised marketing. And yet, some brands have still not mastered this crucial channel. This episode, host Ben Walker interviews CIM’s ...
19 Nov 202029min
