CMO Weekly

"CMO Weekly," hosted by OpenFortune's Hayley Clover, explores the journeys of top Chief Marketing Officers. Each episode features in-depth conversations with influential marketing leaders, uncovering their strategies, challenges, and success stories. The podcast offers insights into marketing innovation, leadership, and brand-building for both aspiring and seasoned professionals. Clover delves into the career-defining moments and philosophies that shape marketing excellence, providing a unique insider's view of the industry's most brilliant minds.

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Avsnitt(155)

Insights from Charlotte Mostaed, CMO of Health-Ade Kombucha

Picture this: you're a hotshot marketer, ready to take on the world. But you're faced with a tough choice — should you be a jack-of-all-trades or a master of one? It's the age-old debate between being...

21 Juni 202434min

CMO at Michaels, Amanda Rassi: Crafting Creativity, Marketing Odyssey from P&G to Michaels

In this episode of "CMO Weekly" presented by OpenFortune and hosted by David Jaffin, Amanda Rassi, the CMO of Michaels, shares her career insights, tracing her path from Procter & Gamble to Michaels. ...

21 Juni 202441min

From Pepsi to the NFL | Marissa Solis on Market Leaders and the Benefits of the Challenger Brand Mentality

In the world of business, it's easy to assume that being the market leader is the ultimate goal. After all, who wouldn't want to dominate their industry and enjoy the spoils of success? But there's a ...

21 Juni 202432min