5. Senior leader press interviews - How can they avoid breaches?!
A recent case ruling (Case AUTH/3656/6/22) might leave you worried but we have three tips on how these interviews can be done well AND compliantly.
20 Mars 20245min
4. Do the PMCPA expect agencies to be Code-trained?
Our recent LinkedIn poll suggests 90% believe pharma's agencies should be Code-trained. Listen to our 3 top tips about the why, what and how representing best practice for ALL agencies.
7 Mars 20245min
3. Sharing is caring
Rina & Jean chat about how the PMCPA ruled (Case AUTH/3662/6/22) for a case about dynamic content generated from sharing buttons. Can they move? Should they be certified? Or simply checked?
29 Feb 20242min
2. Promotion is confusing
Aargh with no definition of a promotional claim in the ABPI Code AND a terrible definition for a promotional aid, is it any wonder we are confused? Rina & Jean suggest a clear solution (after a little...
22 Feb 20243min
1. Signatory validation - would you pass?
Rina & Jean discuss the proposed change in the 2024 Code for signatories requiring validation. Our top tips? Start PLANNING now, list out TASKS and COMMENT on the changes (see our comments and please ...
15 Feb 20247min
25. Conference, Consultation & Christmas
Rina & Jean reflect on all the great discussion from the Code Clarity Conference and what comments could be made on the upcoming PMCPA consultation.
7 Dec 20238min
24. Anon complaints
Deaghlan O'Hagan joins Rina to discuss the why, who and what of anon complaints, covering 3 pain points and potential solutions.
23 Nov 202313min
23. "Utter garbage article in the Guardian"
Complaints about "garbage" need to be specific! Jean covers Case AUTH/3696/10/22 and why SOBI were ruled not in breach.
16 Nov 20233min
