12. Engaging social media influencers
Pharma feel nervous when engaging social media influencers, even though they can have a phenomenal impact. There's a lot to consider, so Rina & Jean chat through top-line principles so you can start g...
7 Sep 20235min
11. Emails, consent and queries
Rina & Jean discuss why, who, what and how email consent can comply with the ABPI Code.
31 Aug 20238min
10. When does the UK Code apply to Global?
What are the FIVE scenarios for when the UK Code applies to Global? Why is this important?
31 Aug 20238min
9. When the PMCPA say "it would have been helpful..."
Rina and Jean discuss a no breach of the ABPI Code for Teva for how their website was accessed (Case 3641/4/22).
24 Aug 20234min
8. Badly let down by an employee
Rina and Jean discuss a breach of the ABPI Code for AstraZeneca, because of how an employee used LinkedIn (Case 3599/1/22).
17 Aug 20234min
7. Top tips from a website originator
Rina chats with Hazim El-Rais (Digital Expert) on his top tips when it comes to websites - working with agencies, getting swift approval and more!
10 Aug 20238min
6. "I feel slightly irritated already..."
Rina and Jean discuss a breach of the ABPI Code for an AstraZeneca promotional email (Case AUTH/3664/6/22). Signatories and originators take note!
3 Aug 20233min
5. A podcast about a podcast!
Rina and Jean discuss a PMCPA case about a Novartis promotional podcast (Case AUTH/3635/4/22). Can we use everyday language like "best" and "great"?!!
3 Aug 20234min
