
Ep.72: Why is Shopify evolving into a Commerce OS, and what does it mean for the industry?
In this special solo episode, Chief Evangelist Mikko Rekola unpacks one of the hottest buzzwords of H1 2025: Commerce OS. What is Shopify’s goal with its Unified Commerce approach? Why have its bigges...
13 Feb 20259min

Ep.71: NRF 2025 Special: What Brands & Retailers Need to Know About Video Commerce?
NRF 2025 Special – Part 2: Mikko Rekola, Chief Evangelist at Woolman, interviews Guillaume Faure, CEO of LiveMeUp. What insights did NRF 2025 reveal? What are the key trends in video commerce, and why...
5 Feb 202521min

Ep. 70: NRF 2025 Special Episode: Key Takeaways for Shopify Merchants
In this special episode, Mikko Rekola, Chief Evangelist at Woolman, shares his insights and key takeaways from NRF 2025, the world’s premier retail conference. What were this year’s buzzwords? Were th...
21 Jan 202514min

Ep.69: Q4 highlights and insights into building a unified app stack strategy for 2025
Join us for our final episode of the year, featuring Anne Moulet and Mikko Rekola as they review Q4, reflect on BFCM, and share insights into the business, including a glimpse into 2025. Anne will hi...
18 Dec 202417min

Ep.68: Black Week and Holiday Specials: Ideas for Shopify Merchants
In this special solo episode, Chief Evangelist Mikko Rekola shares last-minute tips for Black Week and the 2024 holiday season. For the complete list of ideas, check out Mikko's article here: Refresh...
20 Nov 202413min

Ep.67: The Future of AI in Ecommerce: Driving Customer Success
In this episode, Neil Forrest, Senior Strategic Partner Manager at Gorgias, discusses how AI is transforming the entire customer success landscape. Interviewed by Woolman’s Chief Evangelist, Mikko Rek...
6 Nov 202431min

Ep. 66: Big Brands, Bigger Moves: Why Shopify Can Power Enterprises?
In this special solo edition of Commerce Insights we tackle the loud critics spreading myths about Shopify. From grumpy naysayers to hard facts, we bust 6 common claims and reveal how Shopify powers a...
16 Okt 20246min

Ep.65: Ecommerce Expo Insights and Q3 Recap: A Quick Look Ahead to Q4
Kicking off a new season, Anne Moulet from Woolman discusses key takeaways from the London Ecom Expo and shares a Q3 recap with Woolman's Chief Evangelist, Mikko Rekola. Together, they also explore ex...
2 Okt 202416min





















