Ep. 24: Why Shopify 2.0? Upgrading benefits & finding the perfect theme (Feat. Joonas Toroi, Design Lead)
What are the benefits of Shopify 2.0? What is available in the theme store currently that brands should take advantage of? With so many options these days, it can be difficult to know which one is the...
6 Feb 202321min
Ep. 23: Expanding to the UK as a D2C brand (Feat. Tim Richardson, Founder of Fern Studios)
Is it a good time to enter the UK market? ⏱ As a D2C brand, what should you consider and prepare for? In this episode, Mikko Rekola (Chief Evangelist, Woolman) and Hain Joubert (Managing Partner, Wo...
30 Jan 202322min
Ep. 22: How loyal customers are created with advanced customer segmentation
Do you truly know who your customers are? 💡 As a D2C brand wanting to grow its customer base, having a clear picture of your segments is truly a game-changer. Are you relying on old customer segment...
16 Jan 202315min
Ep. 21: How buying behaviour is changing eCommerce
Is Tik Tok the new Google? How are new regulations affecting buying behaviour? What value do brands need to bring in the future? 🧐 Dive into this episode with Chief Evangelist Mikko Rekola & Growth...
9 Jan 202317min
Ep. 20: How to master omnichannel retailing in 2023
As we enter the new year and a new era of commerce - we wonder: what does omnichannel retailing look like in 2023? How do you build a successful omnichannel strategy to wow your customers? In this ep...
2 Jan 202324min
Ep. 19: The future of Shopify (Feat. Dave Wileman, Shopify Head of Sales in Northern Europe)
The last episode of the year is a special one ✨ We welcomed Shopify's Head of Sales in Northern Europe, Dave Wileman, to the studio on his visit to Helsinki. He brings his perspective on the Nordics m...
27 Dec 20229min
Ep. 18: Risk assessment in the digital landscape? What D2C brands should know
What happens when things don’t go as planned? 👀 Sadly, risk assessment is not as commonplace in eCommerce as in traditional business - but it is just as vital to avoid looming disasters. What should...
19 Dec 202210min
Ep. 17: Why you should outsource data management services?
Why should a brand consider outsourcing parts of data management? 🧐 In this episode, Data Expert Mikko Rekola shares insights into the benefits of data outsourcing services and what you should pay a...
12 Dec 202214min
