Communication Breakdown
Communication Breakdown is a postgame show for PR pros. In each episode, hosts Craig Carroll (Founder of the Observatory on Corporate Reputation, Editor of the SAGE Encyclopedia of Corporate Reputation, Lecturer at Rice University’s Jesse H. Jones Graduate School of Business) and Steve Dowling (former head of communications at OpenAI and Apple) discuss the strategies and tactics companies are using in high-visibility crises and PR initiatives, giving listeners unique insight into how key decisions are made.

The podcast offers two unique perspectives on communications theory and practice, drawing on Craig’s research and teaching on reputation at USC Annenberg, UNC Chapel Hill, and universities worldwide, and Steve’s two decades of experience as a comms leader at some of the world’s most influential companies.

Whether you’re a PR professional, marketing executive, or just curious about how companies make key communications decisions, you’ll find these discussions insightful and valuable.

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Avsnitt(100)

Signals and Noise

Signals and Noise

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll dissect how companies are mistaking noise for signal—and paying the price. From the surprising data behind Jimmy Kimmel’s su...

2 Okt 202531min

Kimmel’s back. Does Disney Have His Back?

Kimmel’s back. Does Disney Have His Back?

In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll mark the podcast’s one-year anniversary with a deep dive into two high-stakes moments in corporate communications. Fir...

25 Sep 202534min

The Sound of Silence

The Sound of Silence

In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll unpack the reputational risks of corporate silence in a post-Kimmel suspension media landscape. With Jimmy Kimmel pull...

19 Sep 202528min

Narrative Contradiction

Narrative Contradiction

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll dig deep into the growing risk of narrative contradiction—when a company’s claims, perceptions, and reality stop aligning. C...

11 Sep 202528min

The Pepsi Challenge

The Pepsi Challenge

In this episode of Communication Breakdown, Steve Dowling and Craig Carroll dissect activist investor Elliott Management’s $4 billion stake in PepsiCo — and the rival business plan they rolled out to ...

5 Sep 202535min

Cracker Barrel’s Turn in the Barrel

Cracker Barrel’s Turn in the Barrel

In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll examine Cracker Barrel’s ill-fated modernization campaign and the backlash that forced the company to abandon its new ...

29 Aug 202531min

Risky Business: Apologies, Silence, and Spin

Risky Business: Apologies, Silence, and Spin

In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll examine how companies are navigating the volatile communications landscape under Donald Trump’s renewed political infl...

22 Aug 202526min

So I Wanted To Show You Something

So I Wanted To Show You Something

In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll break down Taylor Swift’s meticulously orchestrated rollout of her 12th studio album, The Life of a Showgirl. Far more...

15 Aug 202527min

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