8 Questions to Supercharge Your Copy
A big question, maybe THE big question, copywriters ask themselves when they sit down to write, is this: “Where do I start?” Of course you’ve got to already know... your product and its benefits. You...
18 Juli 202230min
Interactive Sales Letters with Dr. Harlan Kilstein
Our returning champion is Dr. Harlan Kilstein, who has a brilliant innovation in copywriting he’s agreed to share with us. Harlan was a guest here two years ago when he gave us some much-needed infor...
11 Juli 202233min
Why Nobody Can Make Facebook Ads Work Anymore, with Depesh Mandalia
If you wanted to find out how to make your Facebook ads start working again, who would you turn to? Well, we’ve found someone I think you’ll like. His name is Depesh Mandalia. Besides being a success...
4 Juli 202232min
TikTok Secrets, with Emmanuelle Daigle
I’ve been aware that there’s something out there called “TikTok,” but I didn’t pay much attention to it, other than the occasional TikTok video reposed somewhere else. The reason I didn’t pay much att...
27 Juni 202232min
The 4 Kinds of Proof
One of my Facebook friends asked a question in a copywriting group about whether there are more kinds of proof than what most people think of – namely, logic and testimonials. This got me to thinking....
20 Juni 202230min
Sales Copy Editing Cheat Codes, with Nathan Fraser
When you’re all but done with your copy -- especially long-form copy, like a sales letter or a VSL script -- you’ve got to take one final pass to make sure everything is right. Of course you’re lookin...
13 Juni 202230min
The Simpsons Approach to Copy, with Sage Polaris
As copywriters, we draw inspiration and know-how from all kinds of sources: professional salespeople… music… the sports world… fiction… even, the movies! But I have to admit, our guest today is the f...
6 Juni 202229min
Let’s Talk Conversational Copy
About 30 years ago, I saw my first Gary Halbert newsletter. It was printed, on paper. I was blown away. I didn’t know what I was reading. But I couldn’t stop reading it. In fact, I must have read it 2...
30 Maj 202234min
