Lightning Fast First Draft, with Kevin Rogers
Let’s welcome back for his third time on Copywriters Podcast, Kevin Rogers. No matter what we do, we can’t seem to scare him away. No, actually, we’re really grateful to have him back. Kevin has been ...
2 Maj 202228min
What You Didn’t Know About Charging Higher Prices, with John Williamson
I’m going to tell you three words that can help you charge higher prices than you’re charging now — even higher prices than your competitors. Those words are “emotional risk displacement.” To be hones...
25 Apr 202224min
How to Lock-In Your Customer’s Attention, with John Williamson
By popular demand, we’re back with the always surprising John Williamson today. He’s going to talk about a serious problem every business faces, and some ready-made solutions to this problem. John is ...
18 Apr 202223min
The 5 Lightbulbs of Copy, with Billy Broas
People start out writing copy all kinds of different ways. But how many times have you heard, “It all started with beer?” I’m not talking about drinking a beer. I’m talking about brewing your own bee...
11 Apr 202229min
Kevin Rogers: Humor In The Era Of 'Woke'
Just like Tom Hanks knows how to make movies, Kevin Rogers knows how to navigate comedy. Really. He spent years as a professional stand-up comedian, sharing the stage with other great comics like Chri...
4 Apr 202237min
What You Need To Change To Write Copy
These days, more and more people from more and more backgrounds are thinking about writing sales copy, or actually doing it. The main reason is the number of online business has exploded. This is due ...
28 Mars 202236min
USPs, Elevator Pitches, and a Tortoise, with John Williamson
We are back with the unconventional and immensely creative marketer, John Williamson. Last week he went in-depth on his powerful technique called Emotional Lockpicking™, and we asked him to join us ag...
21 Mars 202232min
Emotional Lockpicking and Other Wildly Profitable Ideas, with John Williamson
Here at Copywriters Podcast, we pride ourselves on having unconventional guests with unique marketing ideas, but our guest today, John Williamson, really takes “unconventional” to a whole new level. J...
14 Mars 202234min
