Avoiding The Copywriting Compliance Trap Door
There’s one word keeps popping up this year when I’m talking to copywriters, and that word is “compliance.” If you don’t get the gist of what this means and what to do about it, you can get your ads s...
14 Dec 202028min
5 Copy Don'ts
Today we are back in the Old Masters series, with some helpful hints from a little-known but highly successful copywriter from the early 20th Century. He’s simply known by three initials: J.K.F. This ...
7 Dec 202028min
Junior Copywriter Opportunities with Kira Hug
Our guest today is Kira Hug. You may know of her from The Copywriter Club or The Copywriter Underground, where she is Co-Founder. She also heads a micro-agency, as she calls it, where she leads a team...
30 Nov 202028min
Copywriting Hacks and Reps
I see a lot of questions from beginning copywriters, working pro’s, and business owners that all boil down to this: “What can I do to get good at copywriting and stay good?” Of course, the answer that...
23 Nov 202024min
SEO Copywriting with Michel Fortin
Today I’m so pleased to have an old friend on the show who has branched out beyond direct-response copywriting. In the early 2000s, Michel Fortin was a living legend who wrote the first online sales l...
16 Nov 202032min
Productizing Your Knowledge, with Mike Giannulis
Our guest today, Mike Giannulis, is a serial entrepreneur who understands, and has depended upon, the value of copy to really grow the business. When I met Mike and we started working together, his ma...
9 Nov 202031min
Copywriter to CEO, with Mike Giannulis
Our guest today, Mike Giannulis, is a serial entrepreneur who understands, and has depended upon, the value of copy to really grow the business. When I met Mike and we started working together, his ma...
2 Nov 202026min
Reason-Why Copywriting
Today we’re back with our Old Masters series, with a topic that has been begging to be on Copywriters Podcast for a long time: Reason-Why Copywriting. First, a little about our Old Master, and he rea...
26 Okt 202028min
