Copywriters Podcast

We are back with another show in the Old Masters series. Today it’s How I Learned The Secrets of Success in Advertising, by G. Lynn Sumner. Guy Sumner originally published the book in 1952, and it was...

22 Feb 202130min

We all need a lawyer sometimes. But haven’t you ever thought: “Wouldn’t it be great if there were a lawyer devoted to copywriters and other creative professionals -- not only that, but she put togethe...

15 Feb 202127min

Our guest today has a curious connection to copywriting. Though he is not a copywriter or even a traditional entrepreneur by trade, he is one hell of a copywriter anyway. His name is Dickie Bush and h...

8 Feb 202128min

Our guest today is Roy Furr, a top copywriter and one of the best thinkers about copywriting I know. Roy’s been at the top of the game for over a decade. Perhaps he’s best known for writing the sales ...

1 Feb 202131min

I don’t know how controversial what we say on Copywriters Podcast is, because I don’t have much data or gut feel on the subject, one way or the other. But I think I can say with great certainty someth...

25 Jan 202129min

So, I’ll start with this question: If you had the most powerful persuasion method ever developed at your fingertips and you didn’t use it to persuade yourself to live the life you really want -- what’...

18 Jan 202122min

As we’re recording this in December, one of my heroes died just a few days ago. The great test pilot Chuck Yeager. The whole idea, and the book and movie, called “The Right Stuff” was pretty much insp...

11 Jan 202128min

I saw this article on the Slate.com website: “Whatever Happened to the National Enquirer?” For years, the Enquirer was a go-to resource for many copywriters, including me. Quoting from the article: “F...

4 Jan 202126min